News

Mar 24, 2021
Marriott International turned event planners into willing lab rats this January at the Gaylord Rockies Resort and Convention Center outside of Denver. More than 100 of the attendees were on-site at the massive property while another 800 were digital. Knowing that more than 50% of those attendees were meeting and event professionals planning to host a hybrid event within the next six to 12 months, Marriott hoped to show a way forward while gaining insight into how it could serve the new era of events. The results, which surely will be modified as the industry learns more, are the centerpiece… more
Mar 23, 2021
A financial incentive program created by the Utah Office of Tourism paid off with the booking of 30 events to be held in Salt Lake City in 2021. Visit Salt Lake projects that the events will fill 28,000 room nights, a remarkable feat as the country battles through the pandemic. The bookings include myriad meetings and events among all sectors of the industry. While quite a few are sports competitions, including returning clients like USA Fencing and USA Weightlifting, there are also large expos, association meetings and medical/pharmaceutical gatherings on the books. “I was surprised we had… more
Mar 22, 2021
As the event and tourism industry begins its slow journey toward post-pandemic normalcy, it has become clear that hybrid events – those with both socially distanced in-person and virtual components – will be a vital part of the return of live meetings and conventions. Thus, many hospitality communities across the nation are doing their part to adapt to this new reality, including CVBs. Case in point: Fort Worth, Texas and its tourism bureau, Visit Fort Worth, which successfully hosted its 8th Annual Meeting & Breakfast in hybrid format on February 5. Held at the Omni Fort Worth Hotel,… more
Mar 19, 2021
After two years in the making, the Women in Exhibitions Network North America Chapter recently launched. Fittingly, the inaugural event was virtual — on Zoom — and held on March 8, International Women’s Day. The group is a safe place for women to discuss lessons learned over decades in the industry and see a path forward for more leadership positions. It’s widely known, and often bemoaned, that women are underrepresented in leading roles despite their prevalence in the events industry.  Three legends in the field — Nancy Walsh, president of North America, Informa; Mary Larkin, president,… more
Mar 18, 2021
This is a sponsored article by CampfireSocial Earlier this month marked the launch of revolutionary social network and e-commerce platform CampfireSocial™, which lets brands own the voice of their industry through first-of-its-kind white-labeled technology. Founded by tech entrepreneur Erica Bishaf, a 20+ year veteran in market intelligence, strategy, and trade shows, CampfireSocial provides advanced data and analytics to an organization via a personalized interface made up of traditional media, social media and e-commerce.   Organizations can send mass communications and push messages to… more
Mar 18, 2021
As the events industry readies to turn the page on the COVID-19 dark times with a seemingly speedy recovery, a final chapter recording the final ugly numbers from 2020 is coming together. The U.S. Travel Association released a report on Wednesday indicating the U.S. economy lost out on $1.1 trillion dollars from travel. Along those same lines, the data shows travel-supported jobs fell by 5.6 million in 2020 (16.7 million to 11.1 million) while the industry’s footprint shrunk by 42%. As proof that the pandemic disproportionately hurt the travel and hospitality world, 65% of all lost American… more
Mar 17, 2021
 You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective. “I think many formats are still stuck in the past,” said Hindman, who was an event planner at Thrillist before creating Splash, which counts several Fortune 500 companies as clients. “The shorter and more concise you get, the better.” There’s wiggle room to about 10 minutes for a solid chunk of content, he explained… more
Mar 17, 2021
Consumer show producer Marketplace Events is growing its Texas footprint with the launch of two annual home and garden shows in Houston. Set to debut Feb. 11-13 and Oct. 21-23, 2022 at NRG Park, the new Houston Home + Garden Shows will join MPE’s three Austin and two San Antonio home improvement events as the company continues a multi-year effort to become the preeminent home show producer in the Lone Star State.    “As we begin to see light at the end of a dark COVID tunnel, the time is now for our industry to look forward to what can be gained, not backward to what was lost,” said Tom… more
Mar 16, 2021
Global exhibitions organizer Informa Markets has expanded its luxury lifestyle portfolio in South Florida with the recent launch of South Florida Ventures, a regionally-focused market serving luxury industries including art, beauty, boating and yachting. The Feb. 23 announcement follows Informa’s management agreement with the National Marine Manufacturer’s Association to expand its boating and yachting portfolio in Florida. The launch signifies the integration of the array of luxury lifestyle brands based out of Informa’s Fort Lauderdale and newly opened Miami offices, under a single… more
Mar 15, 2021
Since the pandemic brought the live events industry to a screeching halt one year ago, convention center staff across the country have been working overtime to find creative ways to keep their spaces occupied and employees working. Some have repurposed their expo halls into overflow COVID hospitals or mega vaccination sites, while others have been able to host smaller, socially distanced events, depending on the health and safety criteria in their state. Then there are those venues that have been in the fortunate position of being able to attract alternative kinds of business to keep their… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact