ASM Global and Marketplace Events Team Up to Create World’s Largest Consumer Show Network

October 28, 2021

ASM Global, the world’s leading producer of entertainment experiences, venue management, event strategy and management, and Marketplace Events, the largest producer of B2C shows in the U.S. and Canada, have forged a multi-year content and programming alliance that builds the world’s largest and most diverse network of consumer shows at the more than 200 ASM Global venues across North America.  

As the leading content provider for venues worldwide, ASM’s roster of programming partners already includes some of the largest global event promoters, including Live Nation, AEG Presents, Feld Entertainment, Cirque du Soleil and Mecum Auctions.  

The formation of this strategic partnership closely follows the expansion of ASM’s development and live event programming division, including the recent appointment of industry veteran John Boyle as its global chief content officer.

“This past year in only our second year of existence, we have doubled down on our commitment to strengthening and expanding our position as the global leader in content and programming,” explained Ron Bension, president of ASM Global. “Our new partnership with Marketplace Events…further reflects this commitment and is a tremendous win not just for ASM venues, but also for millions of additional show attendees and exhibitors who can now enjoy our amazing live experiences.”

The new partnership will leverage ASM’s internationally experienced team to simplify and streamline the event planning process and extensions into new markets, while Marketplace Events will also receive access to the live event industry’s top expertise and ASM’s extensive marketing resources to drive increased exposure, maximize revenue opportunities and enhance attendee experiences.   

“In partnership with ASM’s diverse portfolio, depth of resources, unparalleled track record and event programming knowledge, we will now have the opportunity to produce more consumer shows with more total square footage in North America than any company ever,” said Tom Baugh, CEO of Marketplace Events.  

As a company that produces an industry-leading consumer show every five days on average annually in North America, including the home, garden, wedding and holiday categories, Marketplace Events executes more than 70 shows in 34 markets that attract 22,000 exhibitors and nearly 2 million attendees annually, according to Marketplace officials. Its shows are some of the most successful and longest-running consumer events in North America, including market-leading shows in Minneapolis, Atlanta, Indianapolis, Vancouver, Calgary and Montreal, some of which have thrived in their markets for more than 75 years. 

In March, ASM Global and Marketplace Events announced the launch of new annual home shows that will take place at Houston’s NRG Park in February and October, beginning in spring 2022. The partners also announced a third annual home show to be held in the Jacksonville market, set to launch in May 2022. 

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact