News

Dec 20, 2022
With a looming new 6 percent Kentucky tax on 35 services, including business events, Louisville Tourism, the Exhibitions and Conferences Alliance (ECA) and the Society of Independent Show Organizers (SISO) are voicing strong opposition to the measure, which could be detrimental to the state’s trade show, convention and meeting business. It also would pose an undue burden on event organizers and clients, as the industry continues to recover following the COVID-19 pandemic. The measure is set to take effect Jan. 1 and apply to many new services that have never been taxed in Kentucky,… more
Dec 20, 2022
Over the course of each year, the Orange County Convention Center (OCCC) in Orlando, Fla., routinely works with sustainably minded clients to help them donate leftover food and unwanted materials after their events. With food and event waste still a glaring problem at many trade shows and conferences, this charitable effort not only helps keep leftover food and event items out of landfill, but also helps positively impact local community nonprofits working to combat hunger and assist those in need.  Most recently, the venue worked with two major event clients to collectively donate nearly… more
Dec 19, 2022
The Hong Kong Convention and Exhibition Centre (HKCEC) will soon be welcoming back international visitors, trade shows and events to its massive exhibition halls.  On Dec. 13, the Hong Kong Convention and Exhibition Centre (Management) Limited (HML), the private operating and management company that oversees the facility’s day-to-day operations, announced that the Hong Kong SAR Government had removed its remaining anti-COVID-19 restrictions for inbound visitors, which included three days of medical surveillance and restrictions.  Starting Dec. 14, all international arrivals who test… more
Dec 16, 2022
Grip, a leading artificial intelligence (AI)-powered event platform, unveiled MustMeet, a robust meeting scheduler for event organizers, in response to a surge in demand for more valuable and impactful interactions between buyers and suppliers at events. MustMeet uses AI to help organizers increase revenue and demonstrate ROI by easily adding transformational meetings to their events with automated meeting schedules. They can now automatically schedule, manage and host a range of meetings for participants at their in-person and virtual events with ease.  The benefits to buyers and suppliers… more
Dec 15, 2022
Destinations International, the world’s largest resource for destination marketing organizations (DMOs) and convention and visitors bureaus (CVBs), announced a Destination Booking Agreement (DBA) that includes a toolkit to establish mutually agreeable terms to protect both the destination and the business event professional. Don Welsh, president and CEO of Destinations International, and three representatives from Destinations International’s Large Market Roundtable lauded the DBA's importance to the industry.   “The need for CVBs and business event [professionals] to come together to… more
Dec 14, 2022
According to the Center for Exhibition Industry Research (CEIR), the U.S. B2B exhibition industry continues to rebound, demonstrated by a continued improvement in Q3 2022 from the previous 10 quarters. This welcome news was announced by CEIR officials on Dec. 14 during Expo! Expo! IAEE’s Annual Meeting and Exhibition, taking place Dec. 13-15 in Louisville, Ky.   The in-person event cancellation rate remains low, although it increased slightly from 2 percent in Q2 to 3.1 percent in Q3, demonstrating a substantial improvement from 97.8 percent in Q3 2020 and 20.6 percent in Q3 2021, according… more
Dec 14, 2022
Starting a new job in a difficult business climate can be challenging enough, but what about during the height of a global pandemic? That’s exactly where Claude Molinari found himself when he took the helm of Visit Detroit as its new president and CEO in January of 2021 as the global events industry was reeling from the impacts of COVID-19. A self-proclaimed extrovert by nature, Molinari’s outgoing and positive attitude certainly came in handy as he worked tirelessly to guide the CVB and its team through one of the biggest challenges travel and tourism has ever faced. “It is important to… more
Dec 13, 2022
In order to increase the selection and availability of sustainable, vegan menu options throughout its extensive network of arenas, stadiums, theaters and convention centers, ASM Global recently formed a multi-year partnership with plant-based global food provider Wicked Kitchen. The new partnership establishes Wicked Kitchen as the “Preferred Plant-Based Food Partner” of ASM Global venues as well as “Exclusive Plant-Based Food Provider” across all catering, suite and concessions managed by SAVOR, the chef-driven culinary division of ASM Global.  With this announcement, Wicked Kitchen also… more
Dec 12, 2022
The Las Vegas Convention Center (LVCC) has become the second facility following Orlando’s Orange County Convention Center (OCCC) where unionized Sodexo food service workers have voted 100% to authorize a strike if a contract is not reached through ongoing negotiations.  The announcement was made late Friday, Dec. 9 by Culinary Workers Union Local 226, affiliate of UNITE HERE!, following two days of voting by cooks, dishwashers, banquet servers, concessions cashiers and other workers employed by Sodexo and working at the LVCC, claiming that their wages are not enough to keep up with the cost… more
Dec 09, 2022
Webinars are a great way to host internal meetings, conduct team training and deliver unique brand experiences to existing and potential clients. While some brands use webinars as a part of demand gen strategy, others vouch for their effectiveness in lead generation. Studies suggest that the average webinar generates 500-1000 leads and has a 55% conversion rate. This looks great in numbers, but it takes a lot of effort to achieve these results in practicality. Promotions Emails, custom landing pages, social media promotions, and branded communities are some ways to promote your webinar.… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.