News

Feb 10, 2021
Global live and digital brand experience agency, Sparks, has acquired leading trade show exhibit company 3D Exhibits. The acquisition of the Chicago-based company, which has additional locations in Cleveland, Indianapolis, Las Vegas and Milwaukee, allows Sparks to complete its Midwest expansion strategy while positioning itself for continued growth in new and current client channels. “This acquisition significantly increases our trade show business and is consistent with our approach of viewing this challenging time as an opportunity for dynamic moves that might otherwise not have been… more
Feb 09, 2021
A slew of new hires and promotions at event-related organizations are a positive sign of growing confidence in the resurgence of the trade shows and events industry this year. Check them out:   UFI, the Global Association of the Exhibition Industry, has tapped Marie-Laure Bellon to serve as its next COO, effective March 1. She will work out of the organization’s Paris headquarters. Bellon is currently the CEO and general manager of French exhibition organizer Eurovet, a trade show organizer for lingerie and swimwear, and a subsidiary of Comexposium and the French Knitting and Lingerie… more
Feb 08, 2021
The city of Chicago is getting ready to lure back meetings and convention business in 2021 with a little help from digital technology. Launched Jan. 21 by Choose Chicago in collaboration with the Metropolitan Pier and Exposition Authority, Healthy Meetings Chicago is an interactive digital platform designed to showcase the health and safety advantages of hosting events at the McCormick Place Campus. Currently available in Phase 1 for desktop or laptop viewing, the new platform illustrates the extensive new protocols and processes put in place by the city’s convention center and hospitality… more
Feb 05, 2021
A bipartisan proposal geared toward assisting the travel and tourism industries passed a crucial first step with the U.S. Senate’s approval late this week. The measure, put forward by  U.S. Senator Catherine Cortez Masto (D-Nev.) and Kevin Cramer (R-N.D.), prioritizes the devastated hospitality sector, as Congress works through President Biden’s proposed $1.9 trillion stimulus package. The amendment was passed as part of the Senate’s budget resolution, which marks an important step towards passing COVID-19 stimulus legislation, Cortez Masto’s office said. It is an assurance that the country’… more
Feb 05, 2021
If there’s one thing that the live events industry has continued to demonstrate over the course of its history, it’s an open-hearted willingness to help its own, particularly in times of crisis. COVID-19 has presented yet another opportunity to do just that.  Since the Las Vegas trade show industry came to a halt last March, many trade show and event workers have remained out of work and in urgent need of help, including with basics such as food. A concerned group of trade show industry companies, including the Experiential Designers and Producers Association (EDPA) Las Vegas Chapter; Metro… more
Feb 04, 2021
Carrie Abernathy never imagined a year ago that she’d be where she is now. The corporate event planner and founder of the Association for Women in Events is back in Virginia, but 3.5 hours away from her former stopping grounds in Northern Virginia. Figuratively, she is adapting like the rest of us to a new world. Abernathy started a website, A Women with Drive, and is looking to impart the wisdom she’s gained while serving on dozens of event industry boards and advisory committees through speaking engagements and with a regular content series on our website. We talked to Abernathy about what… more
Feb 03, 2021
“Recovery from the pandemic is a journey and after this week in Atlanta, I can confirm that we have taken a giant step forward,” proclaimed Bob Maricich, CEO of International Market Centers, following the close of the Winter 2021 Atlanta Market, held Jan. 12-19 at AmericasMart. He continued, “We provided the platform — with safety measures and the return of favorite market experiences — and our buyers and sellers brought the passion, inspiration and dedication that will bring the home and gift industry back. It is onward and upward from here.”  He added that the nation’s largest gift, home… more
Feb 03, 2021
When discussing the future of trade shows, Convention Data Services President and CEO John Kimball draws an analogy to Walt Disney World. With one click of a button, a guest has for years been able to gauge the length of ride lines and determine his or her group’s next stop. “Nobody wants to wait in line,” Kimball said. This is especially true when registering for a conference. Before, long lines were a mere (or more) nuisance upon arrival. But in the coronavirus era, annoyance turns to unsafe as congestion in exhibition halls risks the spread of a once-in-a-century disease. What if those… more
Feb 02, 2021
A new report from UFI, the Global Association of the Exhibition Industry, predicts that a comeback is in the offing for trade shows. Having polled 457 companies in 64 countries and 29 different regions, UFI lays claim to its research being the industry’s gold standard. Exhibitors as well as planners and organizers can only hope the association’s report is right on target. According to the bi-annual UFI Global Barometer: Industry revenues will double in 2021, compared to 2020 64% of respondents say last year’s loss of events due to COVID-19 has only reinforced the importance of face-to-… more
Feb 01, 2021
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going on, and will only pick up toward the second half of the year. That doesn’t mean COVID-19’s effects will disappear anytime soon. Almost all considerations that event planners, trade show organizers, exhibitors and attendees face are related to health and safety measures or economic challenges related to the pandemic… more

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