Experts & Opinions
Aug 15, 2017
Most business owners don’t have the time to attend trade shows themselves while running and growing their business. But as your company grows, there will be more critical trade shows and great opportunities than you can attend yourself, so you’ll need to appoint some well-trained team members.
How do you make sure your team is equipped to succeed at trade shows (even without you)? Here are a couple of tips to consider.
Take every opportunity to practice
There are multiple ways your trade show team can get customer service experience. Take a look at volunteer events in your area that… more
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Aug 10, 2017
The purpose of using custom displays at trade shows is to draw in as large a number of people as possible to your booth. Nevertheless, a successful display doesn't come easily, meaning you should equip yourself with information about how to display outstanding exhibits.
Managing expenditure and maximizing profits is a key factor for most businesses and it can be difficult to achieve at times. Purchasing a custom display is one way to get the attention you seek at trade shows and can be an affordable option, depending on the type of display and accessories you choose to add.
But most often,… more
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Aug 07, 2017
What marketing tools do you use to promote your events? Is social media on that list? It should be.
It doesn’t matter how familiar you and your business are with social media. Your audience is using it and that means you need to be there. Americans check their social media accounts 17 times a day. Having a presence on social media means that your potential event attendees are more likely to see your posts and promotions there.
But with the number of options of social networks, marketing tools, trends and types of content to share, how do you use social media the right way to reach the right… more
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Aug 03, 2017
When setting up your trade show booth, it’s imperative that you make sure that booth is up-to-date and ready to impress. For many, this means bringing laptops, tablets and other devices that require electricity. Many vendors order electricity for their booths for this exact reason. However, some forego utilizing their electricity to its fullest by not making sure they have proper lighting for their booth!
A beam of light on specific signage or a key component of your display can have customers coming over to check you out instead of your competitors. Knowing what types of lighting are… more
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Jul 31, 2017
How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint…it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal. They can take your marketing strategy and brand and create an experience. However, you don’t always have the budget or the time to go all out.
Here are some tips gleaned from some of our Skyline designers you can use to elevate your look… more
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Jul 26, 2017
Having spent a couple of decades building and refining public relations content and targeting platforms for the event space, I’ve identified what successful exhibitors consistently do well.
While there are many reasons to participate at events, two bubble to the top: build relationships and share content. When the right content and communications plan converge for your event, you build stronger relationships from events and deliver superior ROC (Return on Content).
Here are four tips to help your organization win the content game:
1. Create content… more
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Jul 24, 2017
This is an exciting year for the events industry, with mind-blowing technology making its way into the events sphere and enhancing people’s experiences. What we might have thought of as an event or exhibition ten years ago has completely transformed. We’ve officially embraced the intelligent age, with refrigerators that know what milk we like in our coffee and thermostats that warm our living rooms 15 minutes before we arrive home.
At events, attendees expect the same level of preference-based, automated experiences they’re having at home. Gone are the days when delegates register for an… more
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Jul 20, 2017
When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport.
If you can take your products to a show in your own van, then this post might not be for you. But if you have a large item to exhibit or if you are exhibiting overseas, you may want to take the following ten tips and pointers into consideration.
Always Plan
First things first, the more time you have to plan, the better… more
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Jul 17, 2017
According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.
To maximize your event marketing and exhibition ROI, we’ve put together 3 essential tips you should implement when exhibiting at an industry event.
1. Creative CTAs Stimulate Interest
Calls-to-action (CTA) are integral to the success of all campaigns. A well-written and strategically placed CTA will convert… more
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Jul 13, 2017
There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it.
Below are some surefire ways you can use event technology to drive attendee engagement:
1. Perform Interactive Product… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.