The IEEE MTT-S International Microwave Symposium (IMS) Exhibition - the show covering radio frequency, microwave, millimeter wave, and THz frequency technologies - hosts approximately 600 exhibitors and 10,000 engineers annually.
At the 2013 event in Seattle, planners used a secret weapon to turn the normally introverted attendees into social media mavens.
Implementing a two-fold strategy
With Google serving more and more secure searches and not displaying the keywords that bring traffic to their websites, it is becoming difficult for webmasters to determine which keywords and phrases are delivering maximum results.
While there are a number of options available for figuring this out in a roundabout way, e.g. by building powerful custom reports, one section that many webmasters may be neglecting to explore is the Search Engine Optimization (SEO) reports section in Google Analytics.
With Google serving more and more secure searches and not displaying the keywords that bring traffic to their websites, it is becoming difficult for webmasters to determine which keywords and phrases are delivering maximum results.
While there are a number of options available for figuring this out in a roundabout way, e.g. by building powerful custom reports, one section that many webmasters may be neglecting to explore is the Search Engine Optimization (SEO) reports section in Google Analytics.
Where is the best place to network with trade show industry veterans and newbies alike? Where can you find out what’s trending in the expo world? Where can you debate the hottest topics in our industry?
For the past two years, every Wednesday at 12:00 PM ET show organizers, exhibitors, suppliers and media all gather together for an hour on Twitter to talk trade shows in 140 characters or fewer.
Where is the best place to network with trade show industry veterans and newbies alike? Where can you find out what’s trending in the expo world? Where can you debate the hottest topics in our industry?
For the past two years, every Wednesday at 12:00 PM ET show organizers, exhibitors, suppliers and media all gather together for an hour on Twitter to talk trade shows in 140 characters or fewer.
Bizzabo has set the bar a bit higher with their easy to set up, cost-effective event app with a focus on social sharing and networking.
The basic app, which is free to event organizers and their attendees, has all the features organizers are looking for such as schedule, speaker bios, event information and maps. But its social engagement features and networking function are what keeps the attendees engaged.
Bizzabo has set the bar a bit higher with their easy to set up, cost-effective event app with a focus on social sharing and networking.
The basic app, which is free to event organizers and their attendees, has all the features organizers are looking for such as schedule, speaker bios, event information and maps. But its social engagement features and networking function are what keeps the attendees engaged.
Digital marketers need to keep tuned into digital advertising trends to stay ahead of the game. However, with a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends. We reviewed the most important studies released recently to create this list of the top five digital advertising trends all savvy marketers should stay focused on:
Digital marketers need to keep tuned into digital advertising trends to stay ahead of the game. However, with a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends. We reviewed the most important studies released recently to create this list of the top five digital advertising trends all savvy marketers should stay focused on:
Adding event tracking Javascript code to outbound links is a nifty way of tracking outbound links to third party websites from your website.
STEP 1
Ensure that your website is using the latest asynchronous Google Analytics tracking code.
STEP 2
