AV Concepts Captivates Nike Audience with Holographic Illusion

AV Concepts, a holographic and immersive technology provider, partnered with Jordan Brand, a division of NIKE, Inc. to power the Aug. 3 launch of the Jordan Super.Fly 2 sneakers at the Santa Monica Place Central Courtyard. 

The shoe was unveiled to thousands of fans as an 8-by-12-foot holographic illusion while spokesperson and professional basketball player Blake Griffin discussed the footwear’s design, inspired by his high-flying style.

AV Concepts Captivates Nike Audience with Holographic Illusion

AV Concepts, a holographic and immersive technology provider, partnered with Jordan Brand, a division of NIKE, Inc. to power the Aug. 3 launch of the Jordan Super.Fly 2 sneakers at the Santa Monica Place Central Courtyard. 

The shoe was unveiled to thousands of fans as an 8-by-12-foot holographic illusion while spokesperson and professional basketball player Blake Griffin discussed the footwear’s design, inspired by his high-flying style.

Facebook Removes Restrictions on Engagement Campaigns

Facebook recently made an update to its Page Terms that will help event organizers boost user engagement for their Facebook promotional campaigns.

Earlier, brands were required to  use a third party app to run a raffle or contest based on Facebook's engagement features, but this policy has been revoked with the latest changes to the 'Facebook Page Terms'.

To quote Facebook:

Facebook Removes Restrictions on Engagement Campaigns

Facebook recently made an update to its Page Terms that will help event organizers boost user engagement for their Facebook promotional campaigns.

Earlier, brands were required to  use a third party app to run a raffle or contest based on Facebook's engagement features, but this policy has been revoked with the latest changes to the 'Facebook Page Terms'.

To quote Facebook:

GLM’s Online Product Directory for NY NOW Surpasses Expectations

George Little Management’s online product directory to complement its live NY NOW show, NYNOW365.com , has surpassed the company’s expectations, by far, with nearly 12,000 qualified home, lifestyle and craft retailers registered to check out the wares.

In addition, 1,100-plus manufacturers, almost half the NY NOW exhibitor base, are showcased, representing some 45,000 searchable products.

GLM’s Online Product Directory for NY NOW Surpasses Expectations

George Little Management’s online product directory to complement its live NY NOW show, NYNOW365.com , has surpassed the company’s expectations, by far, with nearly 12,000 qualified home, lifestyle and craft retailers registered to check out the wares.

In addition, 1,100-plus manufacturers, almost half the NY NOW exhibitor base, are showcased, representing some 45,000 searchable products.

New Orleans Tourism Marketing, Pandora Spread Music Throughout City

Live music is a mainstay in New Orleans, so New Orleans Tourism Marketing Corporation, NOTMC, has created a soulful way for fans of the city to stay tuned in to the city's authentic sound, through an integrated digital partnership with Pandora, the leading internet radio service.

With more than 70 percent of all internet radio listening on the Pandora music platform, NOTMC leverages New Orleans’ eclectic sound and rich music culture to target those who seek to hear and see it live.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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