Artificial intelligence (AI) has undoubtedly been a hot topic of many event and conference agendas lately, but are we missing a trick? There is no doubt that there have been significant advancements in AI technology and how it can support event businesses with marketing content, matchmaking and transcriptions, for example. However, one area is being overlooked: data and insight. Exhibit managers and trade show organizers have faced a significant challenge over recent years: grappling with the overwhelming amount of data generated by their events and online activities, and knowing what to do with these data reservoirs they are collecting. Finding ways to analyze this data or hiring the right people to understand it has been no easy task. At its most basic level, this could mean manipulating various spreadsheets from registration data to sales and prospect data into your organization’s CRM. Taking it up a level, you may be delivering online and in-person events, collating potentially thousands of records of interaction from badge scans to dwell time online. The amount of data is endless. There is a lot of potential data to process and it's coming from everywhere. So, what do you do? Step 1: Aggregate your data Using a universal data connector, powered by AI, you can integrate the data from your event tech stack to be aggregated, cleaned and enriched into a single platform, which will quickly and efficiently end the need for you to hire your own analyst or learn how to code to bring your data together in a cohesive manner. AI fixes the mess of your multiple data points, eliminates duplicate records, fixes misspellings and cleans demographics across years’ worth of data. Doing this saves you hundreds of hours and means you no longer need one central supplier, and you can provide the right experience for your events, whichever platform is best for the audience. Step 2: Analyze and find your report Once your data is in one place, the fun part begins. AI can help you analyze and interpret this information for a far more profound understanding of event performance than ever before. Through event technology tools such as Bear Analytics Bear IQ platform, you can do what you do almost every day: use Google-style questioning to find the results you want, for example, "show me a profile of our first-timers" or “view exhibitor performance” simply by searching churn rates or upgrades and downgrades near instantly. You'll get your results from multiple data sources in seconds, without the manual process of having to work out which spreadsheets you need to look at or how they are connected to your data sources. AI-driven analytics and reporting tools also make it easier for exhibit managers and trade show organizers to optimize their events year-on-year and can provide valuable insights into how people interact with the event, what they spend money on, how long they stay and more. We haven't even touched on the potential of predictive analytics! Unlock the real value of events with AI-powered event intelligence Using AI in event analytics and reporting saves time and helps generate valuable insights and predictive analytics into customer behavior and preferences that would otherwise be lost in the chaos. Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!
People News: EventsPass, VISIT Milwaukee and More Welcome Female Leaders and Veteran Event Professionals
Sep 04, 2023
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Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space. Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.