AIPC, ICCA and UFI Announce Global Alliance for Meetings Industry

The Global Association of the Exhibition Industry (UFI), The International Association of Convention Centres (AIPC), and The International Congress and Convention Association will collaborate more closely in the future to generate better benefits for their respective members, as well as the international meetings industry. 

“With our Global Alliance, the three of us choose value for our members [and] choose collaboration over competition,” said Craig Newman, president of UFI.

4 Tips From Experiential Marketing Summit 2019

Submitted by kogletree@tsnn.com on Mon, 07/01/2019 - 14:56

The Experiential Marketing Summit provides educational opportunities from some of the world’s leading brands including Pepsi, General Mills, IBM and dozens more. This past May, over 1700 marketers descended upon Las Vegas to experience the world’s largest conference on experiential marketing… and I was fortunate to be one of them.

Here are 4 tips that I picked up on and I hope you find useful.

How to Harness the Power of Social Media for Your Event

Submitted by lpsavas@tsnn.com on Thu, 06/27/2019 - 10:26

If you want to have a successful event, you must include a social media campaign. Start with a focused strategy that targets who you want to come to your event, who is actually going to your event, and who wishes they came and will attend next time. One thing you can be certain of – everyone has a phone.

How to Leverage Floor Plan Technology to Streamline Consultative Sales

We live in a time of immediate gratification where we can tap a few keys and have the world’s information at our fingertips. An era full of busy times, busy lives and a growing concern of impatient business professionals who all want immediate gratification has made the greatest impact on the consumer market, as we’ve seen the advent of digital marketplaces and their propagation into our daily lives. This can cause friction when the technology of instant gratification is not prepared to manage the dynamic and varying needs of buyers in the B2B world.

Gary Shapiro to be Honored as IAEE’s 2019 Legend of the Industry

International Association of Exhibition and Events has announced Gary Shapiro, president and CEO of the Consumer Technology Association, as the recipient of its prestigious 2019 Legend of the Industry award. He’ll officially be recognized at the Krakoff Leadership Institute event, planned for Aug. 5-6 at Lowes Miami Beach Hotel in Florida.

This honor recognizes an IAEE member who’s demonstrated remarkable innovations and leadership in the industry. KLI attendees will have the opportunity for face-to-face conversations with Shapiro at the event.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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