International Carwash Association Unveils New Show in Amsterdam

February 17, 2014

International Carwash Association Unveils New Show in Amsterdam

The International Carwash Association, which represents car wash professionals, will launch Car Wash Europe Oct. 5-7 at the RAI Exhibition Center in Amsterdam, The  Netherlands.

The new event will held every other year and serve car wash operators and suppliers in the European market.

“We’re  incredibly  excited  to  be  launching  Car  Wash  Show  Europe,” said  ICA  CEO  Eric  Wulf. 

He added, “While  there are  other  events  with  a  car  wash  subsection  in  Europe,  this  is  the  only  event  that  is  focused  on  the  entire car  wash  business  and the  full  European  market.”

ICA is a nonprofit  organization  with  members  in  more  than  25  countries  and  a  management  board   comprised  solely  of  car  wash  operators  and  suppliers.

As a result, Wulf  said  the association  is “uniquely  positioned  to  launch  this  event  for  the  benefit  of  the  industry."

Partners  supporting  the event  include  BTG,  the  German  car  wash  association, and  PetrolWorld  Magazine,  the  leading  publication  for  the  retail petroleum  industry.

Car  Wash  Show  Europe  will  feature  three  areas  for  car  wash  operators  and  suppliers:  educational  seminars,  a trade show  and  networking  events. 

“The  seminars  are  certainly  going  to  be  of  interest  to  car  wash  operators,  with  information  that’s  not  available  elsewhere.  We’re  going  to  be  sharing  information  about  successful  car  wash  operators  in  different  markets,  as  well  as bringing  in  perspectives from  other  industries”,  said  ICA  Board  Chairman Gary  Dennis.

ICA  has  engaged  the  services  of  MCI,  one  of  the  world’s  largest  communication and  convention  management  firms  with  55  offices  in  28 countries,  to  produce  the  event. 

MCI is based in The  Netherlands,  near  the  RAI  venue.  “We  are  very  excited  about  our  new  partnership  with  ICA  and  the  prospects  for  bringing  a  focused  car  wash  event  to  the  European  market,”  said  Peter Willem  Burgmans,  managing  director for  MCI.

ICA’s U.S. show is on tap March 31-April 2 at Chicago’s McCormick Place.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.