Celebrity Chefs Dazzle at I-X Center's Fabulous Food Show in Cleveland

November 11, 2012

Upwards of 30,000 attendees flocked to the Fabulous Food Show Nov. 9-11 at Cleveland’s International Exposition (I-X) Center to not only see celebrity chefs such as Michael Symon, Guy Fieri and Jacques Pépin, but also sample delicacies ranging from chocolate-covered bacon to an array of regional cheeses.

The annual show is one of seven owned and produced by the I-X Center, along with the collocated By Hand Fine Art & Craft Fair – a juried show with vendors from across the United States.

Guy Fieri, restaurateur, author and star of several Food Network shows, has a special connection to Ohio as his birthplace and gave shout outs to some of his family members in the audience.

Fieri dazzled a packed crowd in the 2,000-seat Main Kitchen Theatre, saying, “This is one of the best food shows there is … These people are food freaks here!”

After making a creamsicle vodka martini he shared with some of the audience members, Fieri demonstrated how to brine a turkey correctly and make a vegetarian bulgur salad.

Attendee Sherry Botta from Twinsburg, Ohio, said it was her first time at the Fabulous Food Show.

“It’s awesome!”, she added. “It’s really fun to see the stuff and try the different samples of everything. We also went and saw Guy on stage. It was so fun.”

Fieri was one of several celebrity chefs who performed during the three-day weekend. Others included a local Cleveland-born chef and restaurateur, who also won the “Iron Chef America” competition – Michael Symon – as well as Jacques Pépin, a best-selling author, who used to cook alongside Julia Childs on PBS,  and Anne Burrell – another popular Food Network star, among others.

Jeremy Levine, director of events for the I-X Center and executive director of the Fabulous Food Show, said the event launched in 2006 and has grown incrementally every year since to more than 30,000 attendees and 225-plus exhibitors.

The event is the culmination of Cleveland Culinary Celebration Week, a city that in recent years has really embraced the culinary arts, he added.

Besides the celebrity chef demonstrations and food exhibitors, there also were sections for chocolate, wine and beer tastings, along with other stages and specialty areas set up around the perimeter of the showfloor.

“We have a nice flow moving across the floor (to create) the whole experience,” Levine said.

Exhibitors, such as The Cheese Knife’s Renee Clifton, who was at the show for the first time, gave the event high marks.

“It’s been really good,” she added. “When they get a chance to try our product they really like it. It’s one of those things you have to demo, and this is a great place for that.”

The By Hand Fine Art & Craft Fair, which was collocated with the food show a few years ago and the public is able to attend at no charge, brings an extra element to the entire event.

“There are over 500 fine food and fine art exhibitors at the show,” Levine said.

Brad Gentille, president and COO of I-X Center, said it was all of the components of the show that made it a success.

“It’s everything from fine arts to fine food to fine wine to fine beer,” he added.

Levine said the collocated events offered something for everyone, adding, “I believe the foundation of why we have events is to create a unique experience (people) can’t get anywhere else.”

Besides the Fabulous Food Show and By Hand Fine Art & Craft Fair, the I-X Center owns five other shows, such as the I-X Center Trick or Treat Street geared toward Halloween and the I-X Center Christmas Connection show, to name a few.

“The over-arching goal of this company is to provide family entertainment, as well as produce world-class trade shows,” Gentille said.

The I-X Center, with its 1,000,000 gross square feet of space and 77 foot ceilings, is located adjacent to the Cleveland Hopkins International Airport.

Besides consumer shows, it also hosts trade events including the International Tire Exhibition & Conference and the Converting & Package Printing Expo.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.