Winning With Webinars in 2023
November 15, 2022
Events are always evolving. Whether through the twists and turns of pandemics, or highs and lows of the latest event tech, events are a constant rollercoaster. No surprise that a huge goal of event marketers and planners is to make sure their event rollercoaster has the longest line of people waiting to ride their experience.
One event format, however, is constantly struggling to get up those hills to provide a thrill at the summit: webinars. They’re a necessity for just about every business, yet hosts and attendees alike find them to be a bit of a slog compared to other types of events they can participate in.
To help your business webinars into the new year, Hubilo gathered creative webinar ideas to get your efforts and your attendees to the top of that rollercoaster. Let’s dive into a few below.
The brawn of brainstorming
Everyone loves to share what they know when given the opportunity. You see it happen in chat sidebars and hands raised to come onto camera when attendees are itching to drop their knowledge to the entire audience.
One way to channel that energy is to host a brainstorming webinar. Now, instead of a one-way firehose of information you’re presenting to an audience, your attendees’ ideas become the content. Whether you use a mindmap tool like Miro (where everyone can collaboratively add and move around ideas to a collective theme) or breakout rooms to allow attendees to join smaller focus groups for a set time to hack a problem, the energy literally lifts the webinar into new heights and creates core memories for your audience.
The unexpected is underused
We’re all super familiar with the typical webinar agenda: introduction by a talking head, share presentation slides to the screen, talk/click through each slide, open it up for questions at the end. Your result is a very produced, yet very formulaic, business webinar.
Considering your audience likely ingests shows and social media, try to replicate that experience. Kick off the webinar with a person walking and talking from their phone. Add a little low, fun music in the background. Plot in some casual get-to-know-you questions and polls. Refer to something that’s trending or in pop culture (though avoid anything too polarizing).
These are just a couple of ideas for your webinars, and there’s more where those came from in Hubilo’s blog.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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