TCEB Launches MICE campaign to Attract Business from U.S.

October 22, 2012

In a bid to attract more events from the U.S., the Thailand Convention and Exhibition Bureau (TCEB) has officially launched its ‘Sustainable Challenge’ campaign at the international exhibition for MICE travel, IMEX Americas, in Las Vegas.

In 2011, TCEB reported the arrival 49,000 MICE travellers from the Americas (including the U.S., Canada, Central and South America). Together, they generated revenues of around US$98 million, up 16 percent from 2010. TCEB forecasts a 5-percent growth in MICE delegates from the Americas this year, which will increase revenues generated to around US$108 million.

As part of the campaign, TCEB will provide a US$33,000 subsidy to eligible organisers organising large U.S. corporate events in Thailand. Organisers must meet a list of criteria that includes: a minimum of 1,000 overseas delegates per event staying a minimum of three nights; the U.S. organiser must contract with a Thai event organiser to manage the event; and the event must either be held at a certified ‘Green Venue’ or include a CSR activity in its programme.

Ms. Vichaya Soonthronsaratoon, acting director of TCEB’s Meetings Industry Department, said of the campaign, “The U.S. MICE market is high spending, but accounts for just 7 percent of our events business. There is a high level of interest and commitment to sustainability in the U.S. events market and our recently launched ISO 20121 standard on event sustainability management will help local companies to tap this market. There are two [goals]; first to encourage more U.S. companies and organisations to bring events to Thailand, and secondly, to highlight the need for industry-wide action to be responsible global citizens.”

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact