RX US to Launch New Global Data and Analytics Event in 2024 in New York City

February 27, 2023

The U.S. will soon be getting a new global B2B event focused on data, analytics and machine learning and artificial intelligence (MLAI). Set to launch April 10-11, 2024 at Javits Center in New York City, Data Universe will bring together businesses and industry professionals representing the entire data universe, including analytics, MLAI, strategy, operations, governance and more. 

Created and produced by leading global event producer RX, the annual education-led event will feature groundbreaking content and will build in collaboration with RX’s leading data event in the UK, Big Data LDN (London), to grow communities organized around the data technologies that are rapidly driving global business forward. 

According to Peggy M. Diab, RX USA event director, Data Universe will be the first major U.S. data event in which the entire spectrum of businesses and experts can share in the direction and content, thus ensuring the event is the most relevant, timely and fruitful show that data industry professionals attend annually. 

“Data Universe is going to be a unique event experience for data professionals and the supporting ecosystem that focuses on developing data driven enterprises, real world use cases and discussing business requirements face-to-face with leading solution providers,” Diab explained. “Ultimately, attendees can expect to take back high-quality intel on how they can use data to improve efficiency, drive growth and create new opportunities in their own businesses.

She added, “Building on the learnings, customer feedback and the strong success of Big Data LDN, all indicate a market need for an event of this type in the U.S., with New York City as one of the leading locations to host a tech show.”  

Event attendees can anticipate experts representing the spectrum of technology providers, consultants, academics and experts presenting trends, case studies, strategies and perspectives on a wide range of data topics, including: 

  • Adopting and fostering a data-driven culture
  • AI and ML
  • Data governance and management
  • Data mesh
  • Data science and engineering
  • Data security and privacy
  • Streaming and real-time analytics
  • Keynotes from visionaries delivering on the current and forward state of the industry

According to RX officials, education theaters will be built around featured areas including a main stage for keynote addresses from luminaries in the data world; an experiential exhibition floor providing a showcase for cutting-edge technology solutions from the most well-known names in the industry to the most innovative startups; and numerous events and opportunities to network with global data professionals and executives driving data transformations in their companies. 

“We see a tremendous opportunity to bring the energy and learnings from our Big Data LDN event to New York, and to give the U.S. audience a wonderful in person experience,” said Bill Hammond, founder and event director of Big Data LDN. “Theaters representing each of these communities will offer two days of keynotes, panel discussions, presentations and case studies delivering actionable insights to thousands of attendees each day.” 

Data Universe will collaborate with its UK sister show on multiple areas such as business model, content trends, experience design and program development where applicable to ensure there is alignment and consistency between the two events, Diab added. 

“The two show teams will work together to bring a fantastic experience to the U.S. market while ensuring that the Data Universe event in New York has its own unique attributes that align with U.S. attendee expectations,” she said. 

She continued, “The Big Data LDN team has tremendous experience in this market sector that predates the launch of their event several years ago. With that comes a highly respected and well-known reputation of what it takes to deliver a valuable event for the data community, so their direct partnership on this launch is a tremendous advantage for RX in launching the Data Universe event in the U.S.  

Additionally, the show’s association with RX parent company RELX, provider of information-based analytics and decision tools in various sectors, will enable Data Universe’s show organizers to draw on resources and intelligence not available to other conference organizers, according to RX officials. 

“RX is uniquely positioned to launch this new data and analytics event in the U.S.,” said Fernando Fischer, president of RX US. “Big Data LDN attracted record attendance from over 20 industry sectors last September and we’re looking forward to the same success in New York.” 

Registration for Data Universe will be announced soon, but interested parties can join the show’s mailing list to be kept informed of important dates, deadlines and additions to the program. To learn more and to sign up for the event, go here.

 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.