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Dec 21, 2015
By Elizabeth Johnson If your New Year’s Resolution is to “do it better” in 2016, you’re not alone. Whether it’s more attendees, a larger exhibit hall, a broader international reach or more sponsorship revenue, show planners have ambitious goals that mean marketing needs to be more effective. But, with all the possibilities, how do planners market their events better than ever before? The industry’s leading marketing experts weighed in on how event marketing will evolve in the coming year and shared best practices for getting it right. Kevin Miller, president of Frost Miller “2016 will be the… more
Nov 12, 2015
By Elizabeth Johnson Two of the most common sponsorships sold by trade show planners get a thumbs down from exhibitors - logos on signage and attendee materials such as bags and lanyards no longer make the grade. A Global Experience Specialist’s survey released earlier this year revealed that 29 percent of exhibitors want more unique opportunities for attendees. Many trade show planners are working to raise the bar, offering new and creative ways to increase their sponsors’ ROI.  Here are four ideas sponsors say work: 1.       Showcase a Company’s Product… more
May 25, 2015
Trade Show News Network (TSNN) has signed an agreement to become an official Media Partner and member of UFI, the Global Association of the Exhibition Industry. Rachel Wimberly, President/Editor-in-chief, and Paul Woodward, Managing Director of UFI signed the agreement that will help disseminate the work carried out by the international body. “TSNN is very excited about this new partnership with UFI," Wimberly said. "UFI's role as the global association for the exhibition industry is the perfect complement to TSNN's broad reach into the industry worldwide." UFI is the premier global… more
Nov 10, 2014
By Stephanie Selesnick The SEMA Show, organized by the Specialty Equipment Market Association, filled the Las Vegas Convention Center last week from Nov. 4-7. It attracted more than 140,000 qualified trade attendees from 130 countries, used 1.13 million net square feet of exhibit space (indoors and outside), showcased 2,400+ exhibitors (550 new ones), was covered by over 3,500 international media and had 1.500 vehicles on display. Some of the more popular areas were two outside demonstration tracks, SEMA Central, an interactive and branded area in the Central Lobby, featuring smart wall… more
Jun 16, 2014
It was a tough battle when labor reforms recently were pushed through at Philadelphia's Pennsylvania Convention Center, but one that has evidently paid off, with two shows signing on to the center in 2017 and 2018. The American Industrial Hygiene Association chose Philadelphia as the host city for its 2018 Conference and Exposition (AIHce), which is considered the most important event of the year among occupational and environmental health and safety professionals. More than 6,000 attendees are expected to attend AIHce, using 13,608 total hotel room nights to generate more than $16.2… more
Jun 19, 2012
Trade Show News Network, a division of U.K.-based Tarsus Group, is pleased to announce the 2012 TSNN Top 50 Fastest-growing Trade Shows in Attendance and Net Square Footage Growth in the U.S. that will be honored during the 3rd Annual TSNN Awards: Celebrating Trade Show Excellence Nov. 2-4 in Louisville, Ky. A full list of winners can be found below and HERE on www.T-awards.com. “During some of the most challenging years in the trade show industry, the 2012 TSNN Top 50 Fastest-growing Trade Show winners not only managed to thrive, but also by very impressive numbers,” said TSNN… more
Dec 31, 2012
When 637 executives recently gathered for the American Society of Association Executives Technology Conference & Expo in early December at the Walter E Washington (D.C.) Convention Center, they walked away knowing not only the latest technology showcased by more exhibitors, but also the latest trends to keep an eye on. “With the Technology Conference & Expo, association professionals are trying to stay on top of the trends impacting the community,” said ASAE President & CEO John H. Graham IV, CAE. He added, “Participants discussed new ways to connect with their… more
Nov 15, 2011
After 30 years serving as the head of the Religious Conference Management Association, Dr. DeWayne Woodring has announced his departure as the organization’s executive director, effective Dec. 31. The RCMA board unanimously appointed its vice president of the board, Rev. Harry Schmidt, as the new executive director. Schmidt has served as president of Christian Life College, Mt. Prospect, Ill., for almost two decades. Replacing Schmidt as RCMA board vice president is Melvin Tennant, president and CEO of Meet Minneapolis, Official Convention and Visitors Association, marking the… more

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