DEMA Show Sells Out Showfloor, Estimates 8 Percent Attendance Increase
Held last week in Las Vegas, DEMA Show not only had a sold-out showfloor, but also saw attendance numbers trending 8 percent higher, compared with 2012, when it was last held in the city. Final attendance numbers are not yet available.
The show, held Nov. 19-22 at the Las Vegas Convention Center, spanned 145,790 net square feet with 644 companies, representing 5.6-percent growth, compared with the last show cycle.
"DEMA is a great client, and they continue to bring fresh ideas that add value to their show each year," said Andrew Ortale, National Trade Productions' executive vice president.
He added, "This year, the event launches a Freediving Resource Center and First Time Exhibitors Center on the show floor to elevate the attendee and exhibitor experience even further. There is a lot of great buzz for DEMA Show 2014, and we are expecting a truly outstanding event."
DEMA Show is produced by the Diving Equipment & Marketing Association (DEMA) and managed by National Trade Productions.
As the annual trade-only event for qualified professionals, DEMA Show attracts nearly 10,000 attendees and showcases more than 600 leading manufacturers, destinations, wholesalers and service providers all dedicated to the recreational scuba diving, action watersports and travel industries.
The event features a comprehensive education program coupled with a dynamic show floor. Exciting show floor features include an Art Innovation Center, New Product Showcase, SCUBA Demonstration Pool, Image Resource Center (IRC) and the Technical Diving Resource Center (TDRC).