IEIA, the Indian Exhibition Industry Association, and SISO, the Society of Independent Show Organizers, have agreed to share knowledge and information among their respective exhibition industry members.

"This agreement will offer our members an unprecedented opportunity to grow their respective brands outside of the USA with the knowledge and assistance of our international partners, making their expansions efficient and cost effective,” said Rick McConnell, Chairman of SISO.

He added, “At the same time, SISO will act as the eyes and ears of the U.S. market as IEIA members seek opportunities outside of their primary markets. It's a win-win for both of our Associations' members."

SISO and IEIA recognize that by working together they can assist their respective members to understand the business climate and culture of the other party's area of geographic emphasis.

Shri Rakesh Kumar, IEIA President, said, "This agreement will encourage a new synergy as both associations, recognizing the unique benefits of the global exhibition industry for enhancing world trade, cooperate in promoting the industry, maximizing networking opportunities and heightening the general public's awareness of the value of the exhibition industry."

SISO, created in 1990, has more than 160 members primarily based in the United States. IEAI founded in 2006, currently has 70 members that organize international exhibitions, operate venues and provide exhibition services.

SISO members are all independent (for profit) show organizers, whereas IEIA members may also include national and international associations of the exhibition industry, venues and suppliers.

While IEIA and SISO are industry associations with similar objectives, the membership of both consists of exhibition-related organizations that essentially operate in different geographic regions.

As a result, the two associations recognize that the benefits of membership in the two entities can be considered complementary.

With this agreement, IEIA and SISO have agreed to work together for the mutual benefit of their members and the advancement of the global trade show industry.

Association members will benefit from a greater exchange of ideas, research and data related to the exhibition industry in their respective geographic regions.

The members of each association will gain from the assistance and support that will be shared, as they grow their brands into countries outside their traditional areas.