News
Oct 25, 2022
When it comes to achieving diversity, equity and inclusion (DEI), the global events industry has a lot of work to do, according to the Events Industry Council’s (EIC) 2022 Equity Benchmarking Study. Released on Oct. 11 in partnership with EIC’s global Equity Task Force, created in 2020 to address systemic racism and all forms of discrimination in the business events and hospitality industry, the study signifies the critical first phase of EIC’s Equity Acceleration Plan.
While there is an ever-growing awareness and commitment toward equity in the industry, survey scores reveal widespread DEI… more
Oct 24, 2022
More than 13,000 label and package printing industry professionals hailing from 77 countries flocked to the recent Labelexpo Americas, held Sept. 13-15 at the Donald E Stevens Convention Center in Rosemont, Ill. With the key theme of digital transformation, the biennial trade show and conference focused on the latest developments in digital label printing and embellishment, along with sustainability and workflow automation.
Owned and produced by Tarsus Group, the show is one of seven Labelexpo trade shows and conferences in the Labelexpo Global Series that are held in different markets… more
Oct 20, 2022
MeetingPlay + Aventri, two leading event tech companies that merged in January, and in June acquired eventcore, which provides customized registration and other event tools, has consolidated the three entities under the new name Stova.
The company unveiled the new brand during IMEX America 2022 at Mandalay Bay Convention Center in Las Vegas, where its staff was out in full force at their newly minted exhibit booth.
With the consolidation of three major event technology pioneers, the company is designed to be the most comprehensive platform in the industry for delivering exceptional on-site… more
Oct 20, 2022
Mandalay Bay Resort & Casino’s 2.1 million-square-foot convention center is getting a fresh new look via a $100 million remodel project. Reflecting the evolving needs and preferences of contemporary meetings and trade shows, the remodel features significant technology upgrades, dynamic digital signage and fresh, new design elements complementing the Las Vegas Strip resort’s signature tropical ambiance.
“With Mandalay Bay home to many of the city’s top events and trade shows year after year, we recognized the need to upgrade the space to reflect modern-day needs and create a timeless… more
Oct 18, 2022
Despite rumblings of a slowing job market, the trade show industry is continuing its strong hiring and promoting momentum, with organizations far and wide filling executive roles with seasoned industry veterans and elevating strong-performing team members with new titles. Check them out!
Caesars Entertainment
Caesars Entertainment, Inc. has promoted 20-year sales and hospitality industry veteran Kelly Gleeson Smith to vice president of sales, meetings and events, responsible for leading the global sales strategy for meetings and events for the enterprise and overseeing a team of more than… more
Oct 17, 2022
The Events Industry Council (EIC) released the findings of its 2022 Q2 Global Business Events Barometer, which revealed a strong increase in its two major indexes: business event request for proposal (RFP) and group hotel room nights.
According to the barometer, which monitors the changes within the market relative to pre-pandemic levels, the Q2 RFP activity index rose to 81% of 2019 levels and the Q2 group hotel room nights index jumped to 83% of 2019 levels.
The barometer points to the fact that RFP activity for events with short lead times has recovered further than requests for events… more
Oct 14, 2022
London-based Arc, a global B2B events, data and media platform, is expanding its U.S. footprint with plans to purchase two major portfolios from LRP Media Group, serving business and education professionals worldwide.
Arc signed an agreement to acquire LRP Media Group’s event and related media assets serving the HR technology (HR tech) and education technology (ed tech) sectors. Terms of the acquisition were not disclosed.
The acquisition, which will be the sixth and largest for Arc in the 14 months since the company’s inception, is intended to add substantial scale to the overall Arc… more
Oct 13, 2022
Redrock Entertainment and POP Experiential
Event production company Redrock Entertainment and creative experience agency POP Experiential (POP | X) announced a new alliance to bring award-winning teams of creators and producers to the experiential marketplace, creating a broader offering to existing and prospective clients.
Together, the two teams will deliver tech-forward solutions for B2B and B2C experiences and events—in-person, virtual and hybrid.
Redrock delivers acclaimed large-scale productions, producing high-profile events including Stranger Things Drive-Into Experience, Riot… more
Oct 13, 2022
As Hurricane Ian recovery efforts kick off in Florida, community organizations, including event and hospitality industry entities, are stepping up to the plate to provide assistance to those impacted by the devastating storm. Throughout the state’s response to the hurricane, VISIT FLORIDA has been working closely with authorities and travel brands including Expedia, Airbnb and hoteliers throughout Florida to connect displaced citizens with resources for finding suitable short- and long-term accommodations.
On Oct. 3, the state’s official tourism marketing organization learned of 23 families… more
Oct 11, 2022
Vibrant, progressive, walkable, innovative and diverse. Those are words that often come to mind when thinking of Toronto, North America’s fourth-largest city and the cultural heart of Canada. Easy to get to from the U.S., this modern, multicultural gateway also happens to be one of the most sustainable destinations for meetings and events, with an array of industry-leading convention venues that make environmental consciousness a top priority.
Nowhere is this more evident than at Canada’s leading meeting and trade show facility, the Metro Toronto Convention Centre (MTCC), which offers more… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.