News

Nov 08, 2022
Karen Chupka, chief strategy officer at the Consumer Technology Association (CTA), is departing the organization to launch her own consulting practice, and CTA will be her first client.  Chupka had a prolific tenure at CTA and is widely recognized for visualizing and producing the association’s Consumer Electronics Show (CES), the most influential technology event in the world and one of the biggest trade shows in the U.S.  “I’m thankful for the 33 years at CTA/CES,” Chupka told Trade Show News Network (TSNN). “I worked with a world-class team, I got to travel the globe and meet talented… more
Nov 07, 2022
Ask Kerry Painter about her celebrated career in the events industry and she will tell you she can’t imagine doing anything else with her life. As the director and general manager of the Raleigh Convention and Performing Arts Complex in Raleigh, N.C., Painter is responsible for overseeing three downtown venues: Raleigh Convention Center, Duke Energy Center for the Performing Arts and Red Hat Amphitheater, as well as the nearby Coastal Credit Union Music Park at Walnut Creek.  As if that’s not enough to keep her busy, the award-winning venue professional also serves as the first vice-chair of… more
Nov 04, 2022
LightFair, North America’s largest architectural and commercial lighting trade show and conference, is transitioning to a biennial schedule beginning with the 2023 event, scheduled for May 21-25 at the Jacob K. Javits Convention Center in New York. As the major player in this vibrant space, LightFair’s updated schedule aims to better serve the industry’s manufacturing cycle, product marketplace and the overall needs of lighting professionals.   Keeping the best interest of its robust community of lighting professionals in mind, LightFair is excited for its brighter biennial future,… more
Nov 04, 2022
NY NOW, the leading national gift and home wholesale trade show owned by Emerald Holding, will unveil a new dedicated toy destination, PLAY USA, to its market, beginning with the 2023 winter edition. PLAY USA at NY NOW will be the first national destination in 2023 for retailers, wholesalers and distributors to source the latest and greatest toy and trend merchandise. Taking place Feb. 5-8 at the Jacob K. Javits Center in New York, NY NOW 2023 Winter Market’s PLAY USA will showcase toys, games and trend merchandise and will capture the spirit of discovery, whimsy and joy that the products on… more
Nov 03, 2022
Event tech continues to evolve at warp speed, this time through everything from a custom smartphone map app for events, a new attendee-tracking solution powered by AI, an alliance to combine event pods and interactive touch-screen kiosks, and a rebrand of a multilingual event platform. Read on to learn more! HipMaps HipMaps, an award-winning, custom smartphone map app for events, businesses and destinations, released a personalized, deeply informative map for the recent IMEX America 2022 show in Las Vegas, demonstrating the company’s ability to design unique maps for events of any size. “… more
Nov 01, 2022
According to new analysis released on Oct. 6 by U.S. Travel Association economists, the U.S. Department of State’s low prioritization of visitor visa processing is severely hindering the U.S. economic recovery, preventing an estimated 6.6 million potential visitors from traveling to the U.S. in 2023 at a loss of $11.6 billion in projected spending. Wait times for visitor visa interviews now exceed 400 days for first-time applicants from top source markets, a huge deterrent that is sending millions of potential visitors – including business event delegates—and billions in traveler spending to… more
Oct 31, 2022
With mainstream media overflowing with negative news, it’s refreshing to focus on the positive—in this case, how the trade show industry is giving back to host communities and lending a helping hand to vulnerable populations. Read on to learn how two trade shows and one leading venue management organization are making a positive difference in the lives of those who need it most. Florida Restaurant & Lodging Show  When Hurricane Ian hit Florida in late September, hundreds of restaurants and hotels were destroyed by the catastrophic storm and severe flooding. This impact was felt… more
Oct 28, 2022
Despite news this year that has portrayed trade show attendance as being down overall, some events are clearly beating the odds. Three recent record-breakers—PACK EXPO International, PRINTING United Expo and Equip Exposition—are sending a message of overwhelming positivity for the event industry’s future, with attendance surpassing pre-pandemic levels and business booming on the show floor. PACK EXPO International 2022 Held in person Oct. 23-26 at McCormick Place in Chicago for the first time in four years, PACK EXPO International, the packaging industry’s most important show, drew more… more
Oct 28, 2022
Leading AI-powered translation service Wordly, which launched in 2019, took inclusivity to a new level for IMEX America 2022 in Las Vegas, enabling thousands of attendees to engage in education in the language of their choice, in addition to announcing Cvent integration, six more language options, on-demand transcript translation and expanded developer APIs. Wordly, which recently topped 200 million minutes of live translation on its platform, making it the first SaaS solution designed for meetings and events to reach this milestone, was the official translation provider for IMEX America,… more
Oct 27, 2022
As inflation soars across the world, making staples such as food, energy, clothing and household items more expensive, U.S. trade show organizers are also facing their fair share of price challenges. Costs for event aspects such as transportation, hotels, venues, food and beverage, speakers and labor, to name a few, are rising nationwide and globally. According to the U.S. Department of Labor, in September, the consumer price index (CPI) rose 8.2% over the prior 12 months, and in July, the CPI was the highest it had been in four decades, according to the U.S. Bureau of Labor Statistics.… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.