News

Feb 25, 2021
Three was certainly company at the Orange County Convention Center when a trio of fashion shows resumed in-person events in Orlando recently. MAGIC Pop-Up Orlando, OFFPRICE Orlando Market and WWIN Orlando Showcase, held Feb. 9-11, relied on three titans of the trade show industry — Informa Markets, Clarion Events and Tarsus Group — to present a unified front to ensure safety measures were upheld while important business was conducted.  With the tactile nature of the fashion industry, many buyers and exhibitors were eager to move their networking and deal brokering back to an in-person format… more
Feb 24, 2021
When Jon Taffer ran the Nightclub & Bar Show, his biggest fear was that an exhibiting company would skip a year. That exhibitor would then have the opportunity to see if it could succeed without that event. If so, they might never return. In 2020, “Everyone skipped the year,” said Taffer, who served as the event’s chairman in 2019. In the downtime since the pandemic changed work patterns and put many trade shows and conferences on hold, the world learned to work differently. There might not be any coming back, either, if event organizers are not careful. “The technology industry is… more
Feb 24, 2021
It goes without saying that the past 12 months have been an incredibly challenging and stressful time for event professionals. To lend a hand to fellow #eventprofs who may be suffering from job losses and mental health challenges, mark your calendars for the first-ever Event Relief 2021, a 24-hour global “vodcast” marathon created to raise funds for event industry professionals experiencing personal and financial hardships due to the COVID-19 pandemic. Set for Wednesday, March 3, the event is organized and hosted by events and exhibitions professional, Dan Assor, creator and host of The Dan… more
Feb 23, 2021
Designed to inspire and educate event professionals to produce exceptional virtual and hybrid events, the Virtual Events Institute works to serve the global events community by providing education, knowledge, innovation and best practice to ensure digital event excellence. In an effort to help further that mission, VEI has been busy forming partnerships with industry-leading companies to prepare both contract and full-time event workers with the versatile skill sets that these specialized events demand. Take a look:  Soundings Many trade show and event companies confronted the necessary… more
Feb 22, 2021
TCF Center and Detroit Metro CVB officials hope a statewide volleyball tournament sets the Motor City up for its recovery from the pandemic. The convention center, formerly known as Cobo Center, hosted 1,000 young athletes and socially distanced spectators over President's Day weekend. The tournament was the first event inside TCF Center since March 2020, when COVID-19 brought much of the travel and hospitality industry to a halt. Michigan Elite Volleyball Academy, which organized the President's Day Challenge, is planning for a return to TCF Center in April.  “It was great to see people… more
Feb 19, 2021
A bevy of good news and in-person events held recently signal positive momentum toward a restart of the trade show industry in the United States that effectively has been put on hold since spring of last year. Among the news, it was announced that the business events industry will be represented under a unified voice with the formation of the Exhibitions and Conferences Alliance (ECA), an advocacy group that will champion the common interests of U.S. exhibitions and conferences with legislators. This new coalition of eight industry associations will promote the impact of the sector, drive… more
Feb 18, 2021
Like many trade show industry professionals, Marie Browne didn’t plan to pursue a career in events, she “fell into” it. After earning a masters degree in business administration and taking a job as director of membership and events at a business development organization, she quickly realized that the events component was the most significant part of her role — and that she had a knack for it. As if by fate, Browne’s subsequent career choices continued to land her more firmly in the events world, with a focus on connecting businesses and people.  Now, as group vice president for Reed… more
Feb 17, 2021
Swapcard announced on Wednesday that events industry leader Julius Solaris has joined its team as head of engagement. With more than 15 years of experience in event management, long standing relationships with some of the world’s most respected brands and deep knowledge of the global events industry, Solaris was a clear choice for the role, according to Swapcard.  Prior to joining Swapcard, he served as founder and editor-in-chief of EventMB, a respected resource on event technology, where he operated at the forefront of the event app revolution, integrating social media with both live and… more
Feb 17, 2021
How do you guarantee a new experience for your next meeting? Book at a hotel that is not even open yet. That’s what Sandra Geiger, a global account executive with ConferenceDirect, opted for when planning an Alabama association’s annual membership meeting. The June 2021 event will be held at Hotel Effie in Destin, Florida. The boutique property opened its doors the first week of February. From all accounts, the hotel appears to be the latest gem along the Emerald Coast. Geiger is certainly counting on it—as she signed the contract without setting foot on the property. “We have never… more
Feb 16, 2021
An army of events industry leaders is taking a stand to promote diversity, equity and inclusion. Take a look:  Reed Exhibitions On Jan. 15, global event producer Reed Exhibitions announced that it will donate $1 million over the next five years to select global charity partners that are working to improve inclusivity and diversity in their local communities by supporting social change, fighting injustice and fostering development. The charities that will benefit from the first portion of donations through the Reed Exhibitions Charity Fund include The Adus Instituto, Business Initiative for… more

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