Join #Expochat: “Experience Design - Is Your Trade Show Ready?”

October 8, 2017

The phrase “Experience Design” gets tossed out repeatedly, but do we truly understand how this concept plays out in the trade show and conference arena?

This dynamic has been embraced by the consumer markets, starting in 1999 with Joseph Pine and James Gilmore’s best-selling book called “The Experience Economy: Work is Theatre & Every Business a Stage.”

What impact has this or could this have on the B2B trade show and events industry? We’re going to tackle this question with industry experts on our next #ExpoChat, Weds. Oct. 11at 1 p.m. E.T. on Twitter.

Join Experient’s Terence Donnelly, CMP, CEM where he will lead a group of experts in our industry to help you gain a better grasp of event design principals and how they can be applied to every aspect of your trade show.

Here are some of the questions we’ll answer on the Weds., Oct. 11 #ExpoChat:

  • What is Experience Design as it relates to events and trade shows?
  • Why is designing experiences so important for trade shows and events?
  • Our experts will share examples of Experience Design (good and bad) they’ve observed at trade shows
  • How do you design meaningful experiences for a large number of diverse attendees?
  • Does Experience Design start and end with attendees? What about exhibitors?
  • Who owns the experience design process? The organizer? Partners? The Attendee?
  • How would an organizer get started with Experience Design? What do they need to know?

For more information on #Expochat please visit HERE.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.