Malaysia's MyCEB Ends 2012 with an Australian Roadshow
January 7, 2013
In order to tap into the business growth from Australia, as well as globally, the Malaysia Convention & Exhibition Bureau (MyCEB) recently conducted its Roadshow in Australia by visiting Melbourne and Sydney.
The MyCEB team was joined by eight industry partners, including Penang Global Tourism, Sabah Tourism Board, Malaysia Airlines, Discovery Overland Holidays Sdn Bhd, Pacific World, UCSI Communication Sdn Bhd, Accor and CHM Hotels.
“Australia is viewed as one of the most promising markets in Asia Pacific and this roadshow has provided an opportunity for Australian corporate and incentive planners to meet and engage with our Malaysian business event industry partners,” said Ho Yoke Ping, MyCEB’sgeneral manager of sales and marketing.
Ping added, “The programmes lined up during the roadshow showcased the best of what Malaysia has to offer which includes destination presentations via an interactive and informative networking dinner attended by more than 50 Australian corporate and incentive planners.”
During the networking dinner, a special appearance was made by Poh Ling Yeow, or better known as Poh from the popular cooking show “Poh’s Kitchen”.
Born and raised in Malaysia, Poh is a prominent chef, as well as the runner up for “Masterchef Australia 2009”.
According to Poh, “In many ways I feel that I owe my food career to my Chinese Malaysian heritage. Being exposed to so many exotic ingredients and flavors has instilled in me an approach to cooking which is truly vibrant and unique. It was a pleasure for me to showcase this at MyCEB’s networking dinner.”
Apart from Poh’s participation, the networking dinner also featured fun games and quiz segments to introduce Malaysia’s offerings to attendees.
MyCEB also took the opportunity to introduce its new campaign and incentive brochure - “Malaysia - Asia like never before” - an informative guide, which is for all corporate and incentive planners who are looking for new and unique programmes to experience in Malaysia, according to MyCEB officials.
The campaign showcases Malaysia as a unique destination for activities, such as ‘Team Building’ and ‘Theme Events & Experiences’.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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