TSNN Webinar: The Big Bang Theory of Event Content Marketing

September 29, 2014

Trade Show News Network will be offering another complimentary webinar in its well-regarded series – "The Big Bang Theory of Event Content Marketing".

The webinar will be held Oct. 16 at 1 p.m. EST and you can register HERE.

Your event’s content is likely it’s most valuable asset. Your presenters spend countless hours planning, researching, writing and preparing groundbreaking information to deliver to your attendees. And yet, that valuable content only gets exposed for an hour or 75 minutes. Then, it’s gone from sight.

Show organizers need to make their content last beyond the confines of their face-to-face event to enhance their event’s brand; create communities among attendees, presenters and other audiences; build awareness for future events; and provide added incentive to attract future presenters. Yet, show organizers seldom have the resources to manage and distribute all of this content effectively. The best way to do this is to work directly with your presenters to extend the life of their content for your audiences.

Participants of this webinar will learn:

  • Five ways to work with presenters to extend the life of their content
  • How to identify additional sources of content to share
  • Pros and cons of potential distribution options
  • How to choose appropriate tools
  • How to determine costs of their content marketing campaign

Host: Kevin Miller, President, Frost Miller Group

Kevin is the founder and president of Frost Miller Group, a marketing communication firm headquartered in the Washington, DC area. Frost Miller works with association and independent show organizers, as well as small, and mid-market organizations across the U.S and abroad. The company has executed attendee and exhibitor marketing campaigns for more than 60 events covering more than 6 million square feet of exhibit space. Kevin has co-authored two books on marketing communication as well as numerous articles and speaks regularly about marketing issues and trends. Kevin is a member of IAEE, ASAE, WBC and SMPS.

Speaker: Elizabeth Johnson, Director of Public Relations and Content Development, Frost Miller Group

Elizabeth  works with tradeshow organizers to create content marketing strategies designed to build connections between shows and their target audiences. After more than a decade in the industry, Elizabeth is an experienced content and social media marketer, as well as a skilled public relations and promotional copywriter. She leads Frost Miller Group’s content team and guides clients into the new frontier of content marketing. Based in Manhattan, she is a member of ASAE, IAEE and NYSAE.

Speaker: Alison Parsells Moser, Senior Marketing Manager, American Gastroenterological Association

Alison is the senior marketing manager for Digestive Disease Week® (DDW) and is responsible for  its campaign, including strategic planning, content creation and social media. Hosting more than 14,000  attendees annually, DDW is the world’s largest meeting of physicians and researchers in the fields of  gastroenterology, hepatology, endoscopy and gastrointestinal surgery.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: