Strong International Participation at Prowine China 2016
November 21, 2016
The 4th edition of ProWine China, International Trade Fair for Wines and Spirits, recently concluded successfully in Shanghai: 12,431 trade visitors - an increase of 20 percent compared to the last staging - took part, with 36 percent of the trade visitors coming from outside of Shanghai.
At this year’s ProWine China, some 650 wines and spirits manufacturers, importers and distributors from 37 countries showcased their newest products in the 13 country group exhibits and 5 regional pavilions.
As a regional event of the Messe Düsseldorf worldwide wine trade fair portfolio, ProWine China continues to lead in quality and quantity regarding its international exhibitors - an ideal destination for Chinese importers, distributors and suppliers to source from the perfect vineyards.
This year’s results further validate the extensive promotional efforts of the ProWine China organizer and supporters in major cities, promoting the exhibition to a larger audience of Chinese wine professionals.
High participation of trade professionals from the Henan and Guangdong provinces as well as from Beijing was registered.
Most of the international exhibitors at ProWine China 2016 were from France, Italy and Spain, including many large wine producers such as Les Grands Chais de France and Distell (South Africa). T
he Australian pavilion doubled their participation compared to 2015. Other major wine regions, including Portugal, Germany, Greece, Austria and the U.S. were also well represented. The trade fair also attracted exhibitors from the Ningxia and Xinjiang Provinces of China, Kazakhstan, Georgia, Macedonia, Bulgaria, Hungary, Belarus and Latvia along the Silk Road. A new feature at ProWine China 2016 was the Brazilian Pavilion and the Chianti Pavilion from Italy. No other wine industry trade fair in China offers such extensive participation by international exhibitors.
Marius Berlemann, Global Head Wine & Spirits at Messe Düsseldorf, said he was very pleased with ProWine China’s growth: “We are excited to see the development of ProWine China during the past four years. Not only has the trade show grown in volume, but also in the number of regions from which exhibitors and trade professionals are coming from. We continue to dedicate our resources to provide the industry with a rich and vibrant show program, offering new opportunities for all areas within the industry. The addition of the ProWine Asia platform, covering the two vibrant trading hubs of Singapore and Hong Kong, brings even more global coverage to the ProWein World family of international trade shows. ”
ProWine China 2016 was jointly organized by Messe Düsseldorf (Shanghai) Co. Ltd and China International Exhibitions Ltd. Brendan Jennings, General Manager of China International Exhibitions, noted: “We were delighted with the increased numbers but most of all by the quality of visitor that attended ProWine China 2016. Over the three day trade show exhibitors met buyers who were knowledgeable about wines and ready to place orders. A considerable advancement over last year, indicating new opportunities and growing potential of the China market for wines”.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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