Register for TSNN Webinar: Three Trade Show Organizers Discuss What Drives Their Technology Purchases

October 20, 2012

TSNN is offering another complimentary webinar from its year-long series – “What Trade Show Organizers Want:The Forces That Drive Technology Purchases” – Oct. 25 at 1 p.m. EST.

To register click HERE.

Speakers include three show organizers: Scott Lum, digital marketing manager of events, Microsoft Corporation; Andrea Bahr, special projects manager, Society of Petroleum Engineers; and April Wilson, director of tradeshow marketing, Hanley Wood Exhibitions, who will discuss how they choose technology for their events.  

The one hour webinar will be moderated by Michelle Bruno, president of Salt Lake City-based Bruno Group Signature Events, a content marketing firm for the face-to-face event industry. She writes about social media, technology and face-to-face meetings at the “Fork in the Road” blog (forkintheroadblog.com).

Webinar Description

Trade show organizers can be a fickle group. If they work for trade associations, their event technology purchasing decisions may have to go through the board. If they represent a for-profit organization, they may be more concerned about the bottom line.

The industry (peer organizers, vendors, attendees and exhibitors) wants to know what the market leaders think.

This webinar, a live Q & A with technology buyers from three major trade show organizations, will provide some answers. If technology is moving faster than the industry, we all need to know what to do next.

Here is a sampling of what TSNN Webinar attendees will learn:

  • How trade show organizers find out about technology
  •  
  •  
  • What factors drive their purchasing decisions
  •  
  •  
  • What internal procedures do they use to select and purchase technology
  • What kinds of technology they are looking at now
  • What their fears about new technology are
  • What they love/hate about technology vendors.

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.