MyCEB Aims to Generate 8% of Business Visitors by 2020
August 26, 2014
The Malaysian Convention and Exhibition Bureau (MyCEB) is targeting to attract more MICE events and visitors to the country and aims to generate 8% of Malaysia’s business tourists by 2020 – up from the 5% or 80,000 visitors recorded by the bureau in the past year.
MyCEB was established in 2010 by the Malaysian Ministry of Tourism. The bureau is tasked with assisting local and international meetings and event planners to bid for, secure and stage their events in Malaysia. According to MyCEB, the bureau has secured 92 bids for MICE events from January to June this year. MyCEB estimates the average spend of business visitors is around US$2,214 compared with US$632 from leisure tourists.
Ms Ho Yoke Ping, MyCEB’s general manager of Business Events, said, “Right now, we want to focus more on bringing international and regional companies to Malaysia, to increase the spending by business visitors, and at the same time improve job opportunities for locals. Last year, we secured about 135 business activities worth around US$253 million and in 2014, we were hoping to achieve about 150.”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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