Effective communication is the linchpin that ensures success and client satisfaction. Lauren Stroud, senior manager of events at MCI USA with 7 years of industry experience, shares her insights on how clear and strategic communication can transform the event experience for clients, attendees and organizers.
1. What are the benefits of effective communication for clients when planning events?
Effective communication is essential in event planning, serving as the foundation for successful execution and stakeholder satisfaction. Here are five key benefits:
• Aligned expectations: It’s… more
When it comes to the age-old topic of sponsorships, you can never have enough new ideas. With event budgets constantly challenging you to do more with less, it’s important to explore untapped resources for new cash flow. A recent study shows that 63 percent of event organizers rely on sponsorships as a significant source of revenue.
Are you one of those organizations? If so, you need to be creating high-value sponsorship packages your sponsors won’t can’t afford to miss.
To learn how, please join us on our next Ask Me Anything chat, “Rethinking Assets to Increase Event + Sponsorship Revenue… more
When the American Psychiatric Association Heart Rhythm Society recently held their annual meetings, they decided to leave a lasting impact and give back to the local host communities.
The APA’s meeting was held May 5-9 at Philadelphia’s Pennsylvania Convention Center and the association made a pledge to make a group donation to the Philadelphia Mental Health Center at the culmination of the event.
Donations were made throughout the convention, and the APA matched every dollar that was donated by attendees.
The APA 2012 Meeting also featured host Edward M. Kennedy, Jr. as the… more
U.K.-based Informa is set to acquire U.S.-based Penton in a deal worth $1.56 billion from private equity owners MidOcean Partners and Wasserstein & Co.
The transaction is subject to approval by Informa shareholders and customary regulatory and closing conditions and is expected to close in the fourth quarter of 2016.
"Today, we are announcing continued progress on our Growth Acceleration Plan with the proposed addition of Penton Information Services,” said Stephen A. Carter, Informa Group CEO. “This combination will further strengthen our capabilities in Global Exhibitions… more
The seven-year-old Kuala Lumpur Convention Centre continues to record healthy growth in all business segments, despite headwinds from the United States and Europe.
Between Jan. 1 and Oct. 31, KLCC hosted 1,258 events, a 15-percent increase, compared with the 1,097 held in the previous corresponding period, serving 1.37 million delegates and visitors.
Here are some of the more notable events:
The Royal Australasian College of Surgeons 81st Annual Scientific Congressin May, which saw 1,250 delegates come together during five days, making this the largest multi-disciplinary surgical meeting… more
Kathleen Thomas, who has worked for several high-profile investment banking firms in the business-to-business exhibitions and conferences space, was named managing director at New York City-based JEGI, effective immediately.
Thomas will further expand JEGI’s global leadership across the global media, information, marketing, software and tech‐enabled services sectors, according to company officials.
“We are delighted to welcome Kathleen on board,” said Wilma Jordan, founder and CEO of JEGI.
Jordan added, “She and Richard Mead, our long‐tenured managing director and B2B specialist, together… more
GES’ second-quarter revenues were up 12.2 percent to $320.1 million from $285.4 million during the same period the year before.
“GES delivered second-quarter results that surpassed our prior guidance, with a revenue increase of 12 percent year-over-year and an adjusted segment EBITDA margin of 12.5 percent,” said Viad’s president and CEO Steve Moster.
He added, “The upside to guidance was broad-based and fueled by industry growth, solid execution by the GES team and our efforts to position GES as the preferred global, full-service provider for live events with a comprehensive suite of… more
Four show managers have been selected to receive The Expo Group Show Manager of the Year (SMOTY) award for excellence in serving their attendee and exhibitor communities.
Since 2000, The Expo Group has honored unsung heroes committed innovation and service.
“The Expo Group SMOTY awards program is one way we give back to the industry, and we are proud to honor people adopting new ideas and creating change,” said President and COO of The Expo Group Randy Pekowski.
He added, “These honorees are not our clients, they are simply show managers doing great work that should be recognized.”
2017 The… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.