ASAE’s 2015 Marketing, Membership, & Communications Conference Breaks Attendance Records
June 16, 2015
The American Society of Association Executives’ (ASAE) 2015 Marketing, Membership, & Communications Conference (MMCC), held June 1—2, at the Walter E. Washington (D.C.) Convention Center, recorded the highest number of participants in its history, With more than 1,000 attendees and more than 60 exhibiting companies.
“We had another great MMCC conference this year. Along with its record breaking attendance, participants were energized and found ideas and solutions to questions they were seeking because of the high-level content, opening and closing general speakers, and connecting with exhibitors and their colleagues,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.
With 28 learning labs, two general sessions, and a sold out exhibit hall, participants discovered new ideas, case studies, and strategies they can take back to their associations. The learning labs focused on four areas: engagement, operations, strategy, and trends.
For the Opening General Session, Ann Handley, chief content officer of MarketingProfs, shared her formula for innovative content and explained how attendees could apply it to their organization.
She offered tips on how to create content that matters to your association including: a documented content strategy, audience focused, useful content, using social media for storytelling, unique tone of voice, and strong writing.
Sekou Andrews, billed as ‘the world’s leading Poetic Voice’, was the Closing General Speaker, who taught attendees how to use creative approaches in telling a great story.
He advised participants to find great stories with your members and colleagues and to create a culture of engagement.
He also stressed the importance of finding out what you do differently and communicating it, putting purpose and people first, letting go of all you know as well as accepting and expecting disruptions.
On June 2, ASAE announced the Gold Circle Award for Overall Excellence winner was the International Society of Thrombosis and Haemostasis for their World Thrombosis Day: Elevating the Global Conversation on Blood Clots. Here’s a full list of all the 2015 Gold Circle Awards winners.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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