News

Oct 15, 2021
While some exhibition companies are doubling down on fine-tuning their existing events and waiting for 2022 to re-launch their in-person experiences, some are seeing this challenging period in our industry’s history as the perfect time to debut brand-new trade shows for underserved markets. Case in point: U.K.-based Raccoon Events, which will be kicking off three large-scale running expos for the U.S. consumer market next year— The Run Show USA Boston, Chicago and Los Angeles—modeled after its award-winning National Running Show in the U.K. TSNN sat down with CEO Mike Seaman to hear why the… more
Oct 14, 2021
Ensuring the health and safety of attendees, exhibitors and employees working at host venues has become a paramount priority as the industry returns to in-person events. An increasing number of organizers are opting to implement COVID-19 vaccine mandates or negative test requirements in addition to several other health and safety measures. With these trends, the need for streamlined ways to verify proof of health status electronically is on the rise. The following four health-screening solutions are designed to ease the verification process for everyone involved and, in some cases, provide… more
Oct 13, 2021
Taffy Event Strategies, a female-owned, full-service trade show and event planning firm based in Arlington, Va., appointed well-known industry veteran Jennifer Heinold to the newly created position of chief operating officer. In collaboration with Taffy President Jennifer Hoff, Heinold will oversee the day-to-day operations of the company and ensure that the needs and expectations of current and future clients are met and exceeded by building growth strategies for shows and leading new product development. Heinold brings a wealth of experience in serving diverse communities; connecting… more
Oct 13, 2021
Meetings, events, travel and tourism industry leader, Connect, is gearing up to welcome a pre-pandemic number of event professionals to its signature summer marketplace conference and trade show in Detroit next year. Set for Aug. 8-10, 2022 at TCF Center, Connect Detroit expects to attract approximately 4,000 decision-making planners and suppliers, who will gather together to meet, network, do business and experience all that the city has to offer for meeting and event groups. The annual August conference will once again draw in attendees from four main market segments: corporate,… more
Oct 11, 2021
While the Delta variant has certainly thrown a wrench in the industry’s recovery machine, major trade shows are continuing to happen in person—pandemic or no pandemic. Check out two recent events that not only took place safely and successfully but also exceeded expectations.  Utility Expo As the largest premier event for utility professionals and construction contractors, The Utility Expo (formerly ICUEE) is known for showcasing the latest and greatest in cutting-edge industry technologies, innovations and trends. This year, the biennial event not only did just that but also in an… more
Oct 08, 2021
Spaceshop Commerce and ReedPop have partnered to launch “The Haul,” a virtual pop culture and fandom marketplace, built with Adobe Commerce. The Haul integrates ReedPop’s digital and live events with a product marketplace featuring some of the biggest brands in pop culture, along with exclusive items from artists and retailers, replicating the fan-to-exhibitor discoverability found on the showfloor at their live conventions. "The Haul represents a transformational digital first initiative, and what the future of commerce looks like for live events and beyond,” said Brandy Alexander-… more
Oct 08, 2021
CEDIA Expo, the leading trade event in smart home technology, joined the list of other shows that returned to an in-person format this year, pulling off a safe and impactful event that was amplified by a successful influencer program.  Held at the Indiana Convention Center in Indianapolis, Sept. 1-3, CEDIA Expo 2021, produced by Emerald, brought residential technology integrators, designers and trade professionals together face-to-face for the first time in two years to connect and discuss topics within the industry.  “For the return of this year’s in-person show, we selected a powerful… more
Oct 08, 2021
Joyce Leveston truly understands the transformative power of the convention industry. As a recent college graduate working as a telephone operator at the newly built San Diego Convention Center in 1989, she witnessed how the nascent venue was poised to transform what was then a sleepy military beach city into a highly desirable tourism and convention business destination. From then on she knew she was hooked. “I will never forget how intrigued I was as I watched the venue being built from the ground up,” Leveston recollected. “I just wanted to be a part of something bigger than myself and I… more
Oct 07, 2021
If the human species is good at one thing, it’s adapting. So too is the trade show and events industry, which was forced to “pivot” during the worst of the pandemic by moving into a more innovative, forward-thinking mindset via the leveraging of virtual event technology. What has resulted is a digital events revolution and a growing hybrid evolution that is likely to be a mainstay in the events world for the foreseeable future.   To meet the needs of events serving both in-person and virtual audiences, hybrid event production studios are popping up in cities and at convention centers across… more
Oct 06, 2021
Famous for the fortifications, cobblestone streets and colorful Spanish Colonial buildings of Old San Juan, founded in 1519, Puerto Rico is also becoming a favorite for something brand-new, and it’s as vibrant and infused with local heritage as the historic district. Distrito T-Mobile, a five-acre entertainment complex that was being unveiled in phases right across from the Puerto Rico Convention Center, is now fully open, taking the experience for residents, visitors and event attendees to new heights. "In celebrating the opening of Distrito T-Mobile, we share with the world our goal of… more

Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.