News

Sep 21, 2021
London-based Tarsus Group entered into a partnership with the Hong Kong Printed Circuit Association (HKPCA) to be a supporting organization, and together with other organisers, will jointly produce the world's leading printed circuit board event, the International Electronics Circuit Exhibition Shenzhen (The IECES Show), from 2022 onwards. This is a significant move for Tarsus, which has an established history of partnering with associations on several of its leading events, including the Labelexpo Global Series, A4M and Hometex, as well as working with event partners to bolster operations… more
Sep 21, 2021
Technology and live event professionals seem to come from two different worlds. One is comfortable pivoting, disrupting and scaling, while the other focuses more on human interaction, creativity and hospitality to build impactful live experiences. But with the ever-increasing crossover of technology into the events space, both parties will be joined at the hip moving forward as event clients demand more data proofs, ROI and results.  This “new normal” in the events industry begs the question: How can event planners and technology providers understand each other better in order to work more… more
Sep 21, 2021
In what was perhaps the strongest argument to date calling for the full return of in-person professional gatherings, leaders from the business and travel sectors joined together Sept. 15 at the National Press Club in Washington, D.C. to deliver a powerful, data-driven, science-backed message: Travel for and participation in professional meetings, exhibitions and events can safely resume, and doing so will significantly accelerate America’s economic recovery.   Under the Let's Meet There initiative, the broad alliance included representatives of the American Society of Association Executives… more
Sep 20, 2021
The future is bright for the meetings and events industry in Mexico and Latin America, as evidenced by the recent in-person success of IBTM Americas, the leading annual event for the region’s meetings, incentives, conference and events industry. Held Aug. 18-19 at Centro Citibanamex in Mexico City and organized by RX Mexico, the two-day event hosted just under 8,000 business meetings and created an economic impact of more than 70 million Mexican pesos, according to IBTM officials.  More than 2,000 attendees participated in the bustling show, including more than 350 exhibitor and co-exhibitor… more
Sep 17, 2021
Gavin Escolar, a happy Uber driver, made $252,000 a year, only $36,000 of which came from his daily trips. The "Uberpreneur" made the extra money by using his car as a "showroom" for his jewelry design company. Much like Gavin, event profs too, try to make the most from organizing an event. Here are 5 ways for event profs to engage with customers and make that extra buck for their brand, virtually. Ticket sales - Ticket sales are like the mafia of events. Want to learn how to make pretty pennies from them at virtual events? Bifurcate ticketing based on: Early bird discounts VIP tickets… more
Sep 17, 2021
While the words “startup” and “epiphany” seem to go hand-in-hand nowadays, a pivotal moment of realization is not what inspired Adam Riggs to create Frameable and build out its suite of remote-first digital experiences, including its virtual and hybrid event platform, Social hour. “Many founder stories start with a magical ‘aha!’ moment—a sudden spark of inspiration an aspiring entrepreneur scribbles on a coffee shop napkin,” he said. “I don’t have one of those.” What Riggs does have is an incredibly varied career that has led him to reflect on learnings from his many prior roles, including… more
Sep 17, 2021
Naylor Association Solutions, a leading provider of innovative association tools and services that strengthen member engagement and increase non-dues revenue, recently unveiled the findings of its "2021 Association Communications Benchmarking Report.”  The 10th annual report analyzed survey data from 500 senior executives at North American trade associations, professional societies and association management companies, providing an inside look at how associations are navigating the impacts of COVID-19 on member engagement and communications, live and virtual events, staffing and non-dues… more
Sep 16, 2021
After realizing that he wasn’t ready to pursue a career in engineering, Phelps Hope dropped out of college and took a job as a bellman at a local hotel. The decision turned out to be a life-changing one, prompting him to leave his home country of Australia to study at the University of Denver’s Hotel & Restaurant Management School while starting his career at Marriott at the same time. But it wasn’t until he’d spent more than a dozen years holding key positions with Marriott, Sheraton, Hilton and Loews Hotels, that he decided to chase his true passion: meeting and event planning.   Forty… more
Sep 15, 2021
Dallas Market Center (DMC), global B2B trade center and wholesale marketplace, recently hosted the world’s largest trade events for western and equestrian buyers and brands. Held Aug. 26-29, the venue’s second edition of the biannual WESA International Western/English Apparel & Equipment Market overlapped with the collocated Dallas debut of the AETA International Trade Show, which was presented by the American Equestrian Trade Association and took place Aug. 24-27. Throughout the equine-themed marketplace, more than 1,000 western and equestrian lifestyle brands in temporary exhibits and… more
Sep 14, 2021
On Aug. 26, the PCMA Foundation recognized more than 20 business events industry leaders at the 2021 PCMA Visionary Awards, which honors exceptional industry professionals for their significant contributions to their organizations and the business events community.   Held at the Hilton Washington in Washington, D.C., the vibrant event hosted more than 500 guests, who celebrated with a red carpet experience, an awards show and an after party featuring Austin-based band, The Nightowls.  “The Visionary Awards is an opportunity to celebrate our amazing colleagues, while also supporting the PCMA… more

Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.