News
Apr 14, 2022
Leading event tech company Hubilo recently united 1,000-plus attendees for MIX 2022 (Mastering Immersive Events), its first-ever global hybrid gathering, which spanned three continents and 25 time zones.
The two-day event, which took place March 30-31 virtually and in-person, with live events in San Francisco, New York, London and Bangalore, was designed to show event professionals how to create immersive hybrid events at scale, exploring what’s possible in driving engagement globally and achieving desired marketing results in the digital event era.
Events are evolving to become the… more
Apr 14, 2022
The NAHB International Builder’s Show (IBS) and the Kitchen & Bath Industry Show (KBIS) recently joined forces once again for the 9th annual Design & Construction Week (DCW), staging the first and one of the largest in-person shows to serve the home-building, design and construction industries since the start of the pandemic. Held Feb. 8-10 at the Orange County Convention Center in Orlando, the connected events drew more than 70,000 attendees and 1,200 exhibitors occupying approximately 725,000 square feet of indoor and outdoor exhibit space.
Together, the blended IBS and KBIS… more
Apr 12, 2022
Sometimes the path to a rewarding career is made up of happy accidents. Like many who work in the trade show industry these days, Yancy Weinrich “fell into” the profession via the jewelry industry, working for the American Gem Society and exhibiting at jewelry trade shows. One of those major events happened to be JCK, a leading annual jewelry event produced by RX, which later hired her to sell exhibit space for its jewelry portfolio comprising JCK and its sister event, Luxury.
“I can’t say that I ever thought I would be in jewelry or events—I really fell into both,” Weinrich explains. “I was… more
Apr 11, 2022
Event-related organizations throughout the U.S. and abroad are continuing to scoop up new team members and elevate executives as the industry-wide hiring and promoting frenzy continues unabated. Check them out!
Visit Seattle
Following a nationwide search, Visit Seattle and its board of directors have tapped hospitality veteran Tammy Blount-Canavan to be its president and CEO, starting May 9. As Visit Seattle’s first female CEO, she replaces 15-year leader Tom Norwalk, who retired earlier this spring.
With a rich leadership history spanning two countries and three decades, first in the… more
Apr 08, 2022
Bizzabo, the Event Experience Operating System (OS), unveiled the Global Event Center of Excellence, a dedicated division providing event expertise, education and resources for event professionals. The division will curate and share best practices and big picture insights via events, webinars, workshops, templates, tool kits and other pieces of content.
The aim of the new center is to help event professionals, regardless of experience level, excel by offering the training and knowledge they need to orchestrate exceptional, best-in-class event experiences, according to Devin Cleary, vice… more
Apr 07, 2022
The Society of Independent Show Organizers (SISO) CEO Summit, the most important annual networking and information-sharing event for show organizers, took place in person last month for the first time in two years, bringing hundreds of eager attendees together for an experience punctuated by exceptional content and optimism for the industry’s continued recovery and evolution.
More than 300 independent show organizers and C-level executives from sponsoring companies gathered for the three-day event, held March 21-24 at The Vinoy Renaissance Resort and Golf Club in St. Petersburg, Fla.
“… more
Apr 06, 2022
Sherrif Karamat is a life-long learner with an impressive list of credentials—an MBA and post-graduate certificates in business, management, strategic negotiations, data intelligence and big data, to name a few. But some of his greatest lessons—personally and professionally—have come over the past two years of the pandemic.
Capitalizing on those lessons is one of his top priorities as he guides the Professional Convention Management Association (PCMA) and its members in successfully moving forward in the evolving events environment.
Reinvention is key, according to Karamat.
“Our industry… more
Apr 06, 2022
Every year, members leave your organization – they change jobs or professions, go out of business, retire, or just leave because they found a better alternative. That makes adding and retaining members to your association a top priority and a never-ending project. Let’s look at some reasons why your members might be going out the back door, and how you must keep new ones coming in the front.
Your association benefits are unclear
While obvious to you, oftentimes, the benefits your organization offers aren’t clear to your potential and current members. Prospects need the benefits delivered in… more
Apr 05, 2022
At its Annual Meeting at the Duke Energy Convention Center on March 25, the Cincinnati USA Convention and Visitors Bureau unveiled a new brand identity and announced several key growth initiatives to an audience of 400 business professionals, civic leaders and members of the regional hospitality industry.
The 75-year-old destination marketing organization’s new name is “Visit Cincy,” created to better align with the CVB’s sales and marketing efforts, as well as its regional collaboration with meetNKY, the Northern Kentucky Convention and Visitors Bureau, to reach key markets for tourism,… more
Apr 04, 2022
More than 2,700 independent grocery retail professionals and leaders recently converged in Las Vegas for The NGA Show, the premier annual trade show and conference for the independent supermarket industry. Held Feb. 27-March 1 at CAESARS FORUM, the bustling in-person show brought together independent retailers, wholesalers, food retail industry executives, food manufacturers and service providers from across the U.S., resulting in a nearly 20% increase in attendance from previous years.
Produced by the National Grocers Association (NGA) and Clarion Events as part of its Food & Beverage… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.