Experts & Opinions

Feb 07, 2024
It's impossible to imagine even a mid-sized event without the support of an event management platform or app. However, the tools designed to enhance customer experience can sometimes lead to headaches for event organizers and overall dissatisfaction by exhibitors and attendees. Let’s explore the nine most common event tech problems and how to solve them. 1. Poor Networking Opportunities People attend business events primarily for the chance to network with industry peers, decision-makers and fellow professionals, so make sure your event app has a powerful networking tool. Features such as… more
Jan 31, 2024
In January, the Exhibitions & Conferences Alliance (ECA) released its 2024 public policy agenda.  The headline: ECA is ‘all in’ on supporting government policies to help you attract and train the business events industry’s future workforce.  Why? Our industry has a skilled workforce shortage. But it’s not just us. Our country has a skilled workforce shortage, and working together, we can make a difference.  How is ECA helping? In Washington, DC we are advocating for two bipartisan bills in Congress with the potential to be game changers for the industry. Bipartisan Workforce Pell Act… more
Jan 24, 2024
Google recently issued a guide to inclusive event design, detailing ways organizers can make spaces and content more accessible. Critical areas, like mobility access, sensory accommodations, dietary options and more, are considered, but there is a key component missing that event planners must take into account to enable next-level accessibility: digital indoor mapping. Creating an indoor map of a facility improves accessibility in public, as well as private places, making it easier and more inclusive for everyone to navigate them. According to the World Health Organization, 16% of the world… more
Jan 17, 2024
In the whirlwind world of trade shows, where hordes of companies are elbowing their way into the spotlight, making your mark is like a real-life game of “Where’s Waldo.” Amid the frenzy of companies vying for attention, it might seem like a waste to offer trade show swag for fear of it ending up in the trash. However, well-executed and unique swag that promotes your brand is worth the effort. So now we come to that question in the minds of everyone running a trade show booth: How do I offer event swag that people actually want?  Why Trade Show Swag Matters  At conventions and trade shows… more
Jan 10, 2024
Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more socially and environmentally conscious than previous generations.  As a result, the needs and interests of Gen Z are quite different from other generations, and event planners must understand their unique characteristics to make events more relevant and appealing to them.   Here are eight key characteristics of Gen Z that event organizers should consider when planning events that cater to this… more
Jan 03, 2024
Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks.  First as a union decorator and eventually vice president of sales for the country’s largest general services contractor, he was a giant on the show floor, making sure to communicate the importance of the event business, of serving your clients, of bringing people together to share ideas that can change the world.   At home, he was a… more
Dec 20, 2023
In the dynamic world of trade shows, where innovation and engagement collide, 2024 promises to be a year of transformative trends that will reshape attendee behavior, design floor plans and product choices. As we look ahead at the trade show landscape, let’s delve into the key insights that will define the experiences of planners, exhibitors and attendees alike. Creating an Engaging and Productive Experience for Attendees The heartbeat of any trade show lies in the interactions between planners, buyers and exhibitors. In 2024, we anticipate a continued shift towards more intimate and… more
Dec 13, 2023
Success in the trade show and events industry often hinges on the ability to reflect on what works and focus on what truly matters. In the world of displays and visual appeal, two fundamental elements come into play: mirrors and lenses. Let’s take a look at the difference between these two components and explore how they relate to our industry. Mirrors: Reflecting Back Mirrors are a staple in the world of event design. They are versatile tools that can be found in various forms, from full-length mirrors in dressing rooms to tabletop mirrors used for centerpieces. In the trade show and… more
Dec 06, 2023
It took our face-to-face industry only two years to essentially recover from the most serious pandemic in more than a century. The industry has managed to deal with global inflationary pressures not seen in a generation. On top of that, we have faced new wars and growing geopolitical tensions.  Despite all of those challenges, our industry has recovered and returned to growth mode. And as investor fantasies around the metaverse and virtual events imploded, there is no lack of investors willing to put their money into our industry and our core business model.  All of this is quite remarkable… more
Nov 29, 2023
The people you already know can lead you to prosperity because multiplying network connections creates a self-perpetuating cycle of growth. The Network Effect is not new, but it may be time to take a fresh look at the methods and software technology tools that are enabling it today because there is potential to reshape an event’s success. Marketing methods for consumer shows and events are always evolving and knowing the latest tactics can stretch marketing budgets. By strategically leveraging network connections and referral strategies, event organizers have the potential to significantly… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.