Experts & Opinions
Jan 10, 2024
Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more socially and environmentally conscious than previous generations.
As a result, the needs and interests of Gen Z are quite different from other generations, and event planners must understand their unique characteristics to make events more relevant and appealing to them.
Here are eight key characteristics of Gen Z that event organizers should consider when planning events that cater to this… more
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Jan 03, 2024
Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks.
First as a union decorator and eventually vice president of sales for the country’s largest general services contractor, he was a giant on the show floor, making sure to communicate the importance of the event business, of serving your clients, of bringing people together to share ideas that can change the world.
At home, he was a… more
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Dec 20, 2023
In the dynamic world of trade shows, where innovation and engagement collide, 2024 promises to be a year of transformative trends that will reshape attendee behavior, design floor plans and product choices. As we look ahead at the trade show landscape, let’s delve into the key insights that will define the experiences of planners, exhibitors and attendees alike.
Creating an Engaging and Productive Experience for Attendees
The heartbeat of any trade show lies in the interactions between planners, buyers and exhibitors. In 2024, we anticipate a continued shift towards more intimate and… more
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Dec 13, 2023
Success in the trade show and events industry often hinges on the ability to reflect on what works and focus on what truly matters. In the world of displays and visual appeal, two fundamental elements come into play: mirrors and lenses. Let’s take a look at the difference between these two components and explore how they relate to our industry.
Mirrors: Reflecting Back
Mirrors are a staple in the world of event design. They are versatile tools that can be found in various forms, from full-length mirrors in dressing rooms to tabletop mirrors used for centerpieces. In the trade show and… more
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Dec 06, 2023
It took our face-to-face industry only two years to essentially recover from the most serious pandemic in more than a century. The industry has managed to deal with global inflationary pressures not seen in a generation. On top of that, we have faced new wars and growing geopolitical tensions.
Despite all of those challenges, our industry has recovered and returned to growth mode. And as investor fantasies around the metaverse and virtual events imploded, there is no lack of investors willing to put their money into our industry and our core business model.
All of this is quite remarkable… more
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Nov 29, 2023
The people you already know can lead you to prosperity because multiplying network connections creates a self-perpetuating cycle of growth.
The Network Effect is not new, but it may be time to take a fresh look at the methods and software technology tools that are enabling it today because there is potential to reshape an event’s success. Marketing methods for consumer shows and events are always evolving and knowing the latest tactics can stretch marketing budgets.
By strategically leveraging network connections and referral strategies, event organizers have the potential to significantly… more
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Nov 21, 2023
In the ever-evolving landscape of business events, where people-to-people interactions continue to rise, the significance of networking events cannot be overstated.
These gatherings, whether in-person or online, offer a unique platform for professionals to exchange ideas, collaborate and form connections that have the potential to shape the trajectory of their careers and businesses.
However, amidst the buzz of exchanging business cards and collecting leads, it's crucial to recognize that business relationships forged in these settings are the true golden nuggets of networking.
Beyond… more
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Nov 15, 2023
As event professionals, we are always looking for ways to maximize value for our audience while finding new ways to generate revenue. The challenge: How do you accomplish growth without continuously raising prices for your customers?
One answer: Consider a discount pricing model for show admission.
Exhibitions and events historically use an early-bird, advance and standard pricing model for admission. The prices are set for a time and automatically applied when an attendee registers for the event. The traditional model doesn’t provide the marketing team with true discounts, which hinders… more
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Nov 08, 2023
Standing out and getting noticed at a trade show can be tough. With fleeting attention spans, the key is to captivate your audience through effective online strategies. How can you make your presence not only noticed but also remembered? That’s where the magic of optimizing online traffic engagement at trade shows comes in – your ticket to capturing attention and igniting a lasting digital buzz.
Here are the top five strategies to elevate your trade show game into a digital sensation, especially if you want to promote organic traffic.
1. Pre-Event Buzz with Social Media
Utilize the power… more
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Nov 01, 2023
Creating a network of valuable trade show contacts requires a holistic approach. Preparation and follow-up are equally vital as on-site performance. Networking at trade shows works in the same way it does in other aspects of life. The only difference is that you have a true ally on your side during the trade show: a fantastic display with convincing booth workers.
Trade shows exhibits have always been essential for industry professionals to forge valuable connections, promote products and expand business horizons. Success hinges on innovation and efficiency, and networking at trade shows is… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.