Experts & Opinions
Aug 17, 2022
The meeting and events industry has seen a boom in requests to create memorable moments to celebrate being together again. As in-person events come back in a major way, we’ve found there are groups that have been saving up and now have large budgets to spend on over-the-top celebrations, and there are still many that have conservative budgets. Yet, they all have the same goal: to create something that is unique and feels luxurious. How do you do that? Focus on the power of all five senses.
Tapping into the senses means going beyond thinking about the food and beverage choices you offer.… more
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Aug 09, 2022
In July, UFI, the Global Association of the Exhibition Industry, released the latest edition of its flagship Global Exhibition Barometer research, which takes the pulse of the industry. The results highlight the quickening pace of the industry’s recovery in 2022, after the continuing impact of COVID-19 throughout 2021. The sector is bouncing back quickly, and revenues for H1 2023 are expected to reach 87% of comparable 2019 levels (noting that 2019 has been the industry’s record year to date).
What does the data mean, and how should exhibition organizers and companies use the research?
“It… more
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Aug 03, 2022
In the past two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on the planet’s future and more aware of how they manage their time due to working from home, among other things. As a result, consumers are reprioritizing what they buy, where they go and what they do.
This reprioritization has affected how consumers view brands. Why? At the core of it all is community. Enforced separation and digital isolation made people realize how important it is to stay connected to each other and their… more
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Jul 27, 2022
The following adage holds true: Everything old becomes new again—now including silent films.
According to Hootsuite, about 85% of all Facebook videos are seen and not heard. It’s not hard to imagine why. Many times, it’s not doable (or socially acceptable) to turn up the volume on a phone or laptop to listen to the audio on video content. Viewers often settle for watching video content on mute and relying on silent cues ranging from context to captions.
For marketers who create video content that only makes sense with the sound on, this presents a problem and a need for change. One way to… more
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Jul 20, 2022
Today we’re talking about upcycled art, and why you should include it in your next event.
Upcycled displays are fun, eco-conscious activations that add buzz to your event while also diverting waste from the landfill. Events can be extremely wasteful, generating more waste per participant than the average person’s daily discards. On the other hand, art displays add beauty and meaning to your event while sparking conversation and giving you some good marketing.
Here are five reasons why upcycled art adds value to your event.
1. Create buzz: Upcycled art is unique and photogenic marketing… more
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Jul 13, 2022
If you’re like me, you are probably tired of and confused by reading and listening to different opinions about the metaverse these days.
From Facebook changing their name to Meta to Disney’s CEO saying that Disney+ will be their own metaverse as well as Microsoft paying 70 billion dollars for Activision as part of their metaverse strategy, the list of big tech and media companies investing billions of dollars in the "metaverse category" continues to grow exponentially.
So what is the metaverse? Today, it is a series of different concepts but still hard to explain. Broadly speaking, the… more
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Jul 06, 2022
It’s hard to take high-level event marketing strategies and turn them into real actions. So, let’s break things down! We’re going to take a deep dive into exactly how you should be marketing your virtual events. But rather than talk from 10,000 feet, we’re keeping our feet on the ground with 10 tactics you can actually use and actionable ways to incorporate them into your strategy.
1. Optimize your event website.
Optimize is the buzzword of the week. It means to take something and improve it to its maximum efficiency. To optimize a website, first figure out what you want the event website… more
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Jun 29, 2022
Over the past two years, event experience leaders showed agility in the face of constant change as they pivoted to virtual and hybrid formats, offering experiences that engaged attendees while safeguarding against the spread of COVID-19.
Today, as restrictions loosen and people begin to feel more comfortable meeting, the demand for in-person events has returned. In-person and hybrid events held on Bizzabo’s Event Experience OS increased 255% between Q4 2021 and Q2 2022, while the volume of virtual events remained steady, according to analysis of aggregated data. These events will occur in a… more
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Jun 22, 2022
Trade shows are back. Kind of.
While the pandemic put the kybosh on trade shows for the better part of two years, conference and event organizers, as well as meeting planners and associations, ushered in 2022 with a sense of optimism. After all, trade shows couldn’t be put on hold indefinitely. There were sales pipelines to fill, products to announce and customer relationships to maintain. The belief among many was that trade shows could be scheduled, organized and executed just like the good old days of 2019.
And trade shows are forging ahead to pre-pandemic times. Kind of.
The… more
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Jun 15, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and budget cuts. The question for event marketing and operations leads is how to recover and grow revenue and attendee numbers with less. District Marketing and Bear Analytics recently hosted a webinar to discuss strategy and tactics for attendee acquisition gains. Here are some of our key tips and takeaways.
Read the Tea Leaves
Assessing the needs of the marketplace right now is both challenging and exciting. For the most part, the tenor and… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.