Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
3 Questions Your Trade Show Booth Needs to Answer
February 2, 2015
Trade show exhibits are very similar to billboards; attendees need to be able to comprehend its message in less than 5 seconds in order to get their attention as they are walking down the aisles. With very little time to draw people to your booth, there are 3 questions that need to be answered in order to peak their interest and get them to stop and talk to you and your staff.
1.Who are you?
It’s astounding how many exhibitors fail to tell attendees who they are. Without clearly answering this question throughout your booth, potential leads could be walking right by, not realizing what products or services are offered. Design your booth around who your company is and your company motto through graphics, promotional materials, signage, colors, etc.
2.What do you do?
Now that you have established who you are through the design of your trade show display, its important attendees know what your company does. Communicate with your audience what products or services you sell in order for them to determine whether or not they would be interested in what your business has to offer just by simply glancing at your booth. Include bullet points on your booth graphics that describe what you have to offer your customers in as few words as possible. Since attendees will take a few seconds of their time to scope out your booth as they are walking the aisle, they won’t take the time to read a detailed list. Make it short and simple in order for potential customers to understand what you do much easier.
3.What makes you different from the competitor?
Since you will most likely not be the only booth at the trade show, you can expect to see some of your competitors there. Remind your audience what makes you different from them and why they need to do business with you instead. Do you offer products that the other guy doesn’t offer? Do you have around-the-clock customer service available? Do you have competitive prices? Whatever makes you different, make sure potential customers are aware of it through your booth and marketing materials.
One great way to do this is through a presentation or demonstration where attendees will get a firsthand look at what makes your products or services different. If you have printed or digital brochures, include a list of the qualities that your company, products, or services have that they won’t find with other companies.
With these 3 questions answered, you will draw the attention of those attendees who are interested in what your company has to offer.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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