Blogs

Aug 12, 2019
by Lee Ali
Taking part in exhibitions and other events is key for businesses to create new leads, nurture relationships and promote their products or services.  Nowadays, there are trade shows for most industries, providing great opportunities to reach new audiences. But with some of the biggest exhibitions attracting thousands of exhibitors, how do you ensure you not only stand out from your competitors, but also achieve a good return on investment? Plan ahead Planning is one of the top priorities when it comes to maximizing your results at exhibitions, so make sure you have a clear strategy in… more
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Aug 07, 2019
Trade shows are costly – there’s no way around it. They often yield great results, but the initial investment can be daunting. Renting the booth space, booking travel arrangements and lodging, and advertising attendance can all add up.  Here are nine actionable steps that you can take to increase your success without eating into your return on investment.   Register Early for a Good Location The phrase “the early bird gets the worm” comes to mind. There is a lot of benefit that comes from completing your event research early and determining which shows you want to attend long before… more
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Aug 05, 2019
After years of hosting seminars at Skyline Entourage, one thing has been made very clear to me: as marketers, we very often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing! If you can answer yes to any of the following or if you know someone who is struggling with similar issues, keep reading or kindly share. Ask yourself: what type of booth staffers do I have on my roster for my trade shows? The “I hate traveling” reluctant staffer The “Oohhh we’re going to Vegas?” vacation mode staffer The “I’ll see… more
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Jul 31, 2019
Imagine you’re managing a team of sales reps attending one of the largest conferences in the world. Now imagine that you can stay back at the office and see the meetings that each sales rep has scheduled, where the meetings are located, and you won’t have to chase down your team members to update everything post-event. Sounds like a fantasy, doesn’t it? We all know that the reality of managing meetings while attending or sponsoring conferences and trade shows means spreadsheets on spreadsheets on spreadsheets. You need your spreadsheets so you have some semblance of organization heading into… more
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Jul 29, 2019
Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. The players need to know the setlist, the right grooves, what to be careful of and how to crowd surf in the mosh pit. Okay, maybe there’s no mosh pit, but certainly, the team needs to know how to work the room.  “I’ve said this over and over again, but I love being in a band.” – Ringo Starr Step one: work as a team. There should be no delineation between the client and the agency team. Have you ever seen a guitar string break while a band is… more
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Jul 23, 2019
The frequency and intensity of disasters are increasing, from mighty hurricanes hurling through warm ocean waters, to shifting tectonic plates that build earthquakes, to atmospheric weather patterns that create wide-scale floods. Through it all, critical operations need to be up and running for our communities, companies, survivors and families.  Field Innovation Team’s Disaster Simulation Labs use a process called “design thinking” to help emergency preparedness teams better understand the problems they need to solve, identify whom they are solving them for and why, and prototype how they… more
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Jul 22, 2019
You can essentially tell Facebook, “Hey, here are all the people who have registered for my event already — go out and find more of them, please!” Event planners invest blood, sweat and a lot of tears into producing successful events, yet most are missing one key element to achieving amazing results. This element is being used to sell millions of products and services across the world in other industries, but is often ignored within the event planning community. The one thing missing? A correctly set up Facebook Pixel on event landing pages and websites. Facebook Pixel is a small piece… more
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Jul 17, 2019
Trade shows, expos, fairs, fundraisers, you name it – events are changing and integrating new technologies to make the experience more engaging and interactive for participants. Event planners are working hard to improve the guest experience and make visits memorable and engaging. But time and attention are limited, and finding the right mix of tech can be a challenge.  Technology serves an important role in the success of events but must be user-friendly and complement the event’s goal. If the time and effort to use certain tools outweighs the value, it can overwhelm visitors.  Below are… more
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Jul 15, 2019
A lot of time and money go into your exhibit. But are you doing everything you can before the show to ensure your show presence earns a return on investment? A majority of attendees already have a list of what booths to visit, so you have to ensure that your target market knows that you will be there and what you have to offer them. Effective pre-show marketing will help draw traffic to your booth, as well as maximize the qualified leads you gather at each event. Choosing Promotional Outlets  Email and Social Social media and email marketing form the backbone of most exhibitors’ pre-show… more
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Jul 11, 2019
As we bask in warmer weather, it’s time to plan the perfect outdoor event experience to impress and engage attendees. This summer, it’s important to incorporate fresh trends and make your event unique and unforgettable. This season, think sustainability and go organic with a botanical theme, or infuse industrial chic furnishings for a modern look that embraces casual sophistication and an environmentally friendly atmosphere.  Environmentally Friendly  Consumers are increasingly aware of their impact on the world. Think about how you can plan events that are zero-waste or waste-reduced to… more
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