Feb 25, 2020
In my earlier blogs, I’ve talked about pampering your exhibit staff and making sure they’re as comfortable as possible when they’re on the road and working at a trade show. But what about you, the exhibit manager – who’s the ultimate road warrior? What do you do for yourself? Here are five things that I do for myself to make my life on the road as a Booth Mom easier: 1. Buy comfortable shoes  I buy the most expensive, comfortable shoes I can afford. If I really like the look, I buy both my usual size and a pair ½-size larger. I wear the usual size in the morning and switch after lunch to… more
Feb 20, 2020
In Part 1 of this article, we broke down the features, benefits and strategies to mitigate risk for selecting tablets, kiosks and TV screens. In Part 2, we will cover computer monitors, projectors and video walls built from LED tiles. Computer Monitors  Computer monitors are quite often much smaller than TV screens and come in a smaller range of sizes. Many TVs come in sizes in excess of 50 inches, while computer monitors often top out at only 30 inches. Typically, computer monitors have more pixels per inch than TV screens because they are designed for up close, long-term viewing. Choose… more
Feb 17, 2020
Did you know that the biggest climate change impact from your event happens before your event even begins? That’s because travel is the top contributor of greenhouse gas emissions from events. According to calculations by MeetGreen in 2014, for an association conference of 5,000 attendees, 80% of the event’s emissions came solely from travel. Thankfully, there’s a helpful tool event organizers can use to negate the impact of attendee travel: carbon offsets. The concept behind carbon offsets is that an individual or company can offset the impact of their greenhouse gas emissions by… more
Feb 13, 2020
If you’re organizing an event, online exposure is critical to sell admission and get people through the door. Social media has quickly emerged as the single most crucial factor in online digital marketing campaigns, with Facebook and Instagram leading the way. While organic social media has been an important force over the years, the potential reach of organic campaigns is often much lower than people think. In order to make a real impact, it’s more important than ever to focus on the paid side of social media.  Organic growth seems to be diminishing before our eyes, with Facebook recording… more
Feb 11, 2020
When hosting a trade show or conference, an event badge can play a significant role in how attendees remember their experience. If you’re planning an event this year, put some extra effort into creating a winning badge that will help brand your event. Color-coding badges to easily identify speakers, exhibitors, volunteers and attendees not only makes it easier for event participants but also for security personnel to see, at a glance, that people are in the right areas at all times. When creating a badge for your trade show, think about how to make it stand out, easy to read and, most of all… more
Feb 06, 2020
Digital images displayed on digital screen displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a staggering choice of options, from small tablets to mid-sized TV screens and multi-panel digital walls. If there is video input, virtually any display screen can be adapted for use at an exhibit. But to help you pick the optimum hardware for your budget, venue and expected audience, we’ve broken down the features, benefits and strategies to mitigate risks of each type of display. Tablets  Tablets such as the Apple… more
Feb 04, 2020
Connecting with people – whether that’s your team, attendees or partners – is essential in order to thrive at exhibitions. It can help you manage your staff more effectively, make the event run as smoothly as possible and generate leads to help increase your return on investment. But how you engage with people can vary according to your communication style.  As the managing director of Expo Stars, I’m a big fan of the iMA communication tool, which was designed by James Knight and is a powerful universal language, created to maximize relationship building and used by business leaders across… more
Jan 30, 2020
As an event organizer, you know that event networking is critical to the attendee experience. Therefore, it’s also critical to your event’s success. Event engagement is a key driver of ROI, as well.  But that’s not surprising. What is surprising is how often event organizers don’t create networking opportunities for their attendees — especially because prioritizing event networking is one of the easiest ways planners can help their exhibitors nurture leads into prospects.  By prioritizing event networking, event organizers do far more than improve attendee experience — they also improve ROI… more
Jan 28, 2020
There’s no question about it, exhibiting at a trade show can be expensive. There are the booth cost, show services and other essentials that will help draw in attendees to your exhibit. However, it’s essential to keep these expenses under control. Here’s a summary of 10 ways to do just that.  Map Out All Your Costs  According to EXHIBITOR Magazine, the average trade show budget breaks down in five broad categories. For example, if your budget is $45,000, you can expect to pay the following percentage for dollars for each: Booth Space and Contents (51% - $22,950) Personnel, Travel,… more
Jan 23, 2020
Business conferences and live events are a booming sector, with demand growing and growth showing no signs of slowing down. In fact, consulting firm AMR International predicts that the U.S. exhibition market will grow 3.5 percent through 2022.  With growth comes competition among event organizers to bring attendees the best, most seamless digital experience. As event organizers aim to provide the most cutting-edge customer experience, many are turning to technology to enhance even the most mundane tasks. According to a survey by Bizzabo, 86 percent of event marketers believe that technology… more

Partner Voices

As event professionals and destinations adjust,  adapt and evolve in these uncharted waters,  it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions.   At Mohegan Sun we have built an industry-leading COVID-19 Resource Center,  with a combination of pictures from recent successful events held since our reopening on June 1st,  along with several easy to share,  downloadable documents such as our Operati