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Oct 13, 2017

As a global provider of brand experiences that has been advancing in the event technology space, Freeman understands the industry-wide challenges of digital tool integration.

In an effort solve this often frustrating issue and create a more seamless experience for event organizers and attendees in the process, the company has introduced Fuzion by Freeman, an open product ecosystem designed to simplify integration by acting as a foundation between digital solutions, establishing a common language that allows multiple tools to talk to each other.

With Fuzion, event organizers… more

Oct 10, 2017

Continental Exhibitions, a leading trade show and conference management company with headquarters in New York City, officially has acquired TechDay, a growing series of tech conferences with annual events in New York City, Los Angeles and London.

“I’m very excited to bring my 30+ years of experience within the exhibition and tradeshow space to help serve the needs of this dynamic marketplace,” said Walter Charnizon, president of Continental Exhibitions. more

Oct 06, 2017

IMEX is replacing its original event organizing platform with EventReference, a cloud-based event management system developed by U.K.-based RefTech.

EventReference will be used to manage all of IMEX’s online interaction with show attendees, including all registrations, hosted buyer travel, buyer and exhibitor appointment schedules and the exhibitor booth directory.

Going forward, every person attending IMEX in any capacity will be using EventReference to register, manage and plan their visit.

“IMEX has grown and we have evolved our processes and listened and adapted… more

Oct 03, 2017

For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.more

Sep 29, 2017

Smart City Networks, a provider of technology and telecommunications services for the convention industry, has embarked upon a process to convert phone lines at 39 convention centers and venues to SIP trunking in the next year.

The upgrade is expected to improve reliability, performance and cost at these facilities, according to Smart City officials.

While not the in-demand technology in the current industry landscape, phone service in public assembly areas can play a key role in emergency response situations, as demonstrated in Houston with Hurricane Harvey, Florida with… more

Sep 27, 2017

Core-apps has updated and enhanced its Access 365 product, an event app feature that allows show organizers to extend the life of their apps beyond their events.

The new updates not only provide associations and event planners with a flexible payment structure but also technical enhancements designed to help turn an event app into a year-round engagement tool.

The new pricing model features a low monthly fee to help mitigate the upfront costs of implementation, thus lowering the barrier of entry so organizers can engage with their audiences 365 days a year. This goes into… more

Sep 22, 2017

Move over photo booths and gamification – virtual reality could soon be taking the event entertainment world by storm. From exploring underwater worlds and creating large 3D drawings to battling alien spaceships or brain-eating zombies, virtual reality games and experiences at events provide attendees with immersive and engaging experiences that not only help make events more fun, but also more memorable.

Geared specifically toward corporate meetings, conventions, trade shows and private parties, VR Arcade NOLA is a mobile virtual reality entertainment company that… more

Sep 21, 2017

A new Start-Up Pavilion has been created at ibtm world 2017 where tech and experiential start-up companies can exhibit, giving them the opportunity to showcase their product to more than 15,000 highly influential MICE industry professionals.

The three-day event takes place Nov. 28-30 at Fira Gran Via Barcelona in Spain.

Companies eligible to exhibit in the Start-Up Pavilion must be two years or younger, with five… more

Sep 15, 2017

To commemorate the completion of its $140 million expansion and renovation project, the Greater Columbus Convention Center in Columbus, Ohio did what most event facilities would do: host a grand reopening celebration to show off its newly expanded and beautified digs.

But instead of just carrying out the usual fanfare at this special event, held Aug. 31, the downtown Columbus facility had another surprise up its sleeve: the reveal of a giant, 3-D interactive art piece.

“As We Are” is a 14-foot, 3-D human head-shaped sculpture made from… more

Sep 13, 2017

Eventerprise, a digital event platform that connects event organizers with event suppliers, including products, services, planners and venues, has released a new version of its platform.

The multi-sided SaaS platform connects event businesses with clients through free, interactive profiles that showcase each event planner’s or supplier’s unique offerings, key strengths and any transparent client reviews or ratings.

Eventerprise’s 5… more