Apr 27, 2017

Every event marketing team has its own unique set of goals and challenges. But one common theme that we hear often, especially from marketers responsible for events that are still in the nascent stage, is that they are being tasked with increasing conversions with relatively low incremental investment in resources.

Unfortunately, there is no magic formula for meeting this challenge, but there are several techniques and best practices that can enable you to reach out to and connect with a wider audience without breaking the bank.

Here are some recommendations that you should… more

Apr 21, 2017

Imagine you’re a new attendee at a large trade show in a giant convention center in a city you’ve never been to before. Unlike many of your fellow attendees, you don’t know your way around the event or the venue, and even though you’ve familiarized yourself with the show directory on the event’s mobile app, you’re still feeling a bit lost and overwhelmed.

But what if that trade show had provided an app that included a special feature that not only helped you understand the show’s scope and layout but also directed you to special showfloor… more

Apr 21, 2017

Imagine you’re a new attendee at a large trade show in a giant convention center in a city you’ve never been to before. Unlike many of your fellow attendees, you don’t know your way around the event or the venue, and even though you’ve familiarized yourself with the show directory on the event’s mobile app, you’re still feeling a bit lost and overwhelmed.

But what if that trade show had provided an app that included a special feature that not only helped you understand the show’s scope and layout but also directed you to special showfloor… more

Apr 13, 2017

T3 Expo and Intelligent Product Solutions have developed T3 Tracker, a new mobile app solution designed to help trade show exhibitors and organizers track, locate or find shipped items at convention venues in an easy, hassle-free and systematic way.

Currently available on the Google Android platform, the app is intended to solve the frustration and anxiety experienced by marketing executives and event organizers trying to locate goods that have been “dropped” at a trade show location with hundreds of thousands of other deliveries in a building that can be more than a… more

Apr 13, 2017

T3 Expo and Intelligent Product Solutions have developed T3 Tracker, a new mobile app solution designed to help trade show exhibitors and organizers track, locate or find shipped items at convention venues in an easy, hassle-free and systematic way.

Currently available on the Google Android platform, the app is intended to solve the frustration and anxiety experienced by marketing executives and event organizers trying to locate goods that have been “dropped” at a trade show location with hundreds of thousands of other deliveries in a building that can be more than a… more

Apr 11, 2017

A Hosted Buyers Program (HBP) brings together qualified buyers for brief one-to-one meetings with multiple suppliers in a given vertical. HBPs are becoming increasingly popular as supplementary as well as complementary events to trade shows because they provide a winning formula for delivering tangible and measurable success to all parties involved.

For Suppliers
The key premise of a genuine HBP is that it brings pre-qualified buyers to meet with the suppliers. The vetted process is usually based on key parameters such as a buyer’s primary business or… more

Apr 11, 2017

A Hosted Buyers Program (HBP) brings together qualified buyers for brief one-to-one meetings with multiple suppliers in a given vertical. HBPs are becoming increasingly popular as supplementary as well as complementary events to trade shows because they provide a winning formula for delivering tangible and measurable success to all parties involved.

For Suppliers
The key premise of a genuine HBP is that it brings pre-qualified buyers to meet with the suppliers. The vetted process is usually based on key parameters such as a buyer’s primary business or… more

Apr 08, 2017

Freeman has launched a portfolio of virtual products and services for exhibitors, organizers and corporate marketers seeking innovative technology solutions to help drive audience engagement, transform the customer experience and achieve optimal business results.

The new VR offers are part of Freeman’s initial rollout of its VR portfolio, intended to increase the impact of technology and digital advances in its brand experience category while helping clients drive event strategy that leverages data to deliver more relevant experiences and meaningful audience connections.

more
Apr 08, 2017

Freeman has launched a portfolio of virtual products and services for exhibitors, organizers and corporate marketers seeking innovative technology solutions to help drive audience engagement, transform the customer experience and achieve optimal business results.

The new VR offers are part of Freeman’s initial rollout of its VR portfolio, intended to increase the impact of technology and digital advances in its brand experience category while helping clients drive event strategy that leverages data to deliver more relevant experiences and meaningful audience connections.

more
Apr 06, 2017

CORT Event Furnishings has become the first rental company to offer a free 3D space planning design tool to its clients.

The meetings, exhibit and events industry furnishings provider recently partnered with Social Tables, an event management software company, to integrate a proprietary custom version of Social Tables’ online Space Planner on CORT’s website.

Clients have the ability to design their event in 2D, view and share in 3D and automatically request quotes for CORT products based on their design.

The platform’s advanced functionality also… more