How to Implement an Effective Personalization Strategy for Your Food and Beverage Trade Show Booth

Submitted by lpsavas@tsnn.com on Wed, 07/05/2023 - 09:29

If you are an exhibitor in the food and beverage industry, you’ve probably noticed a shift in food and beverage marketing trends toward personalization over the past few years. This trend began with small businesses but has since been adopted by major corporations.

Gevme Unveils New Feature Empowering Organizers and Attendees to Make Events More Sustainable

Leading event technology company Gevme introduced GoGreen, a new platform feature designed to measure and offset carbon emissions associated with event attendees’ travel. By calculating carbon emissions and providing options to contribute toward eco projects worldwide, GoGreen aims to empower event organizers and participants to impact the environment positively. 

Words You Should Stop Using in the Events Industry — and Everywhere: Part Two

Submitted by lpsavas@tsnn.com on Wed, 06/28/2023 - 11:13

As the world becomes increasingly aware of the power of language and its potential to perpetuate biases and stereotypes, we must examine the words we use daily. This is especially important in the events industry, where we have an obligation to create inclusive and welcoming environments for all attendees, exhibitors, partners and more.

Huntington Place Takes Progressive Steps to Improve Relations With Trade Unions

Skilled trade unions are critical to the successful execution of meetings and trade shows at convention venues across the U.S. While working with organized labor such as teamsters, carpenters, electricians, stagehands and sound technicians at event venues can come with their fair share of complexities, these groups of skilled professionals can also serve as valuable partners in ensuring a successful event experience for exhibitors and attendees alike. 

IMEX Frankfurt 2023 Creates a ‘New Benchmark for Success,’ With Positivity and Purpose Prevailing

With a strong turnout, robust business activity, renewed faith in the industry’s future and innovative event design, IMEX Frankfurt, which took place May 23-25 at Messe Frankfurt, was one of the show’s most impressive to date and a testament to an industry focused on new business horizons.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.