Show, Don’t Tell: Promoting Customer Service at Trade Shows
As a fairly new and small company in our niche B2B marketplace, we were faced with a challenge at our first ever conference: displaying our biggest differentiator – customer service.
As a fairly new and small company in our niche B2B marketplace, we were faced with a challenge at our first ever conference: displaying our biggest differentiator – customer service.
The Meetings Mean Business Coalition has chosen Trina Camacho-London, vice president of Global Group Sales at Hyatt Hotels, as its next co-chair.
The most recent edition of the 2018 Connect meetings series, which collocated Connect Association, Connect Corporate, Connect Sports, Connect Expo and Connect Specialty and was held Aug. 23-25 in Salt Lake City, Utah, added several new dimensions to the traditional hosted-buyer model of 1:to:1 meetings between industry suppliers and meeting planners.
The Shenyang New World EXPO (“EXPO”) successfully hosted one of the largest Chinese international conferences ever to be held in northeast China.
The 2018 Chinese Conference on Oncology was held Aug. 18-19.
Organised by the HKTDC, the mega promotion "In Style, Hong Kong" is making its debut in Ho Chi Minh City, Vietnam in September.
Cinte Techtextil China opens its doors next week, with around 480 exhibitors from 22 countries and regions preparing for another successful showcase of the world’s leading textile innovations.
The 12th edition of Shanghai Intelligent Building Technology (SIBT) opens its gates from 3 – 5 September 2018 at Shanghai New International Expo Centre (SNIEC). Held concurrently with Shanghai Smart Home Technology (SSHT), the fairs will welcome a total of 250 exhibitors to present the latest smart home and building innovations. Big data, cloud platforms, and for the first time, an integrated smart parking fair, will all be exhibited across the fairground.
VISIT Milwaukee, the destination marketing organization for Wisconsin’s largest city, recently won an ESTO Destiny Award for its redesigned website at the ESTO 2018 Conference.
Full-service event production company, Shepard, has launched a bold set of initiatives to reduce the 600,000 tons of garbage produced by the events industry each year.
Forbes recently published a terrific article entitled 3 Reasons Why CMOs Should Embrace Experiential Marketing. Lots of areas for agreement.