IAAPA Attractions Expo 2017 Shatters Attendance Record

November 26, 2017

The International Association of Amusement Parks and Attractions had a record 39,000 registered attractions industry professionals gather in Orlando to learn, buy and network at IAAPA Attractions Expo 2017.

"The success of this year's show is a true testament to the continued growth and strength of attractions around the world," said Paul Noland, IAAPA president and CEO.

He added, "Achieving this record-breaking attendance as we kick off IAAPA's 100th anniversary celebration is a remarkable milestone in our association's history. We thank all of our attendees, exhibitors, members, and sponsors for their support. We can't wait to see what's on the horizon for our dynamic industry — the best is yet to come."

The premier conference and trade show for the $39.5 billion global attractions industry took place Nov. 13-17 at the Orange County Convention Center.

There were 25,300 buyers, which included attractions industry owners, presidents, general managers, directors, and other industry professionals, that attended this year's Expo.

This is a 12 percent increase in buyer attendance, compared with 2016. Creative innovators and exhibitors debuted new products, while buyers discovered the latest technologies, discussed trends and hot topics, tasted new foods, and learned from leading experts.

The five-day Expo pumped an estimated $51.3 million into the Orlando-area economy.


IAAPA Attractions Expo 2017 by the Numbers

  • 1,114 companies displayed innovative new products and services on 576,235 net square feet of trade show floor space.
  • 25,300 qualified buyers from around the world, including executives from amusement parks, water parks, family entertainment centers (FECs), zoos, aquariums, museums, science centers, resorts, and attractions participated in the Expo.
  • 13,523 people participated in 138 education experiences which included multiple-day institutes and symposia, behind-the-scenes tours at area attractions, panel and roundtable discussions, and constituency lunches. The education figure includes:
    • 800 attractions industry professionals who attended the GM and Owners' Breakfast featuring keynote speaker Nick Varney, chief executive officer, Merlin Entertainments, and
    • 261 industry leaders who enjoyed a lunch-and-learn presentation by Bob White, chief operating officer, Village Roadshow Theme Parks.
  • More than 2,000 people attended the Kickoff Event, the Expo's official opening session, for an update on the state of the industry — to see the exciting new attractions introduced around the world in 2017 — and to launch the association's 100th anniversary celebration.
  • 1,252 participants met, socialized, and shared ideas at the Opening Reception.
  • 3,000 people attended IAAPA Celebrates at Pandora — The World of Avatar at Disney's Animal Kingdom.
  • Exhibitors held a record 37 press conferences to unveil new rides, attractions, technologies, and innovations during the Expo.
  • Expo participants raised approximately $123,000 for Give Kids The World through a golf tournament, motorcycle ride, fun run and walk, and individual and corporate donations.

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.