Las Vegas Unveils "Vegas Interactive" at IMEX America

October 21, 2016

Las Vegas unveiled its trade show booth, Vegas Interactive, at IMEX America, which ran Oct. 18-20 at the Sands Expo & Convention Center in Las Vegas.

The trade show booth featured an interactive video wall that allows users to access detailed information about hotel, convention and event spaces through the power of touch-screen technology.

"Our new trade show booth creates a unique and memorable brand connection to Vegas," said Cathy Tull, senior vice president of marketing, LVCVA.

She added, "The technology allows travel professionals who plan or sell leisure vacations, business meetings and events to better understand what the destination has to offer."

Vegas Interactive featured four, 55-inch touch screens with more than 4,000 pieces of content including 360-degree videos, time lapse photography and still images for guests to experience the destination through an interactive map.

Each resort, venue or attraction is designed to showcase meeting space, event venues, dining options, room product, amenities, entertainment and more.

The Las Vegas Convention and Visitors Authority (LVCVA) developed the trade show booth over the past year in partnership with Inhance Digital.

"We are proud to work with the LVCVA to showcase all of what Las Vegas has to offer through this 3-D, animated interaction with Las Vegas and surrounding areas," said Inhance CEO Penn Arthur. “Just the animation itself really provides an inviting, initial engagement with the vibrant display of a stunningly accurate and life-like destination."

Aside from being scalable from an interactive wall mural to an individual touch screen device, the trade show booth's interactive map has the capability to be versatile and mobile.

It was created to be used at events of any size, in any location all around the world. For international events, the intuitive design of the booth paired with the imaged-based content eliminates the need to translate pages of text depending on the location and audience.

Las Vegas has been a leader in innovative destination marketing. In addition to experiencing the images and videos through Vegas Interactive, potential visitors can also access 360-degree videos of the destination through Las Vegas' virtual reality mobile app, Vegas VR.

When using Vegas VR, consumers are directly connected with a series of 24 original interactive videos creating immersive virtual reality experiences when used with a VR Viewer compatible with smartphones, such as Google Cardboard.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.