Online Product Directory NYNOW365 Generates 10,500 Leads

April 6, 2014

In just 11 months since its launch, George Little Management’s NYNOW365, an image-based online product directory, has generated 10,500 leads between buyers and suppliers utilizing the Website to buy and sell home and lifestyle products.

Designed to promote and enhance NY NOW™, the Market for Home + Lifestyle (formerly NYIGF®), NYNOW365 currently contains more than 58,000 products from nearly 1,500 NY NOW exhibitors.

“Use of NYNOW365 has evolved from its start as a retailers’ sourcing portal to become an active lead generation site for suppliers,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “More than half of NY NOW’s 2,800 exhibitors have uploaded product information, and site registration has reached nearly 25,000 qualified buyers.”

To date, 24,867 retailers have registered, at no charge, to use NYNOW365 to source products and to “like” and “pin” product information to their own product boards for future reference.

 Site users also are able to request more information from the exhibitors, create walking lists to use at NY NOW and save favorites to their own collection of image boards. Products are featured in more than 20 categories, including contemporary design, home textiles, handcrafts, gourmet housewares, decorative accessories, personal care and wellness and home furnishings.

The site, available online at www.NYNOW365.com, was created in February 2013 as the industry’s online destination for sourcing new, trending products 365 days a year. The site has generated 8.5 million product “views” so far, and the ten million mark is expected to be surpassed within weeks.

NY NOW, the Market for Home + Lifestyle, will run Aug. 16- Aug. 20 at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW will encompass 100,000 products in 400+ product categories and 35,000 attendees are expected from all 50 states and more than 80 countries worldwide.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.