World Dairy Expo Adding More Space to Meet Demand
January 5, 2012
The Madison, Wis.-based World Dairy Expo, annually held at the Alliant Energy Center, has so much pent-up demand for indoor exhibition space, a new, temporary Trade Center will be erected that will house an additional 130 booths.
The show has been at capacity for several years, according to World Dairy Expo show management.
“World Dairy Expo management is optimistic that the Alliant Energy Center will expand over time,” said John Rozum, the show’s sales manager.
He added, “The demand for indoor space has become so high that it was decided to take action and add a new temporary space for 2012.”
The new space will be the largest new exhibit area at World Dairy Expo since the main exhibition Hall was opened in 1995.
The Trade Center will be located in front of the exhibition hall, along Fairgrounds Drive and parallel to the Arena Building.
Some of the Outdoor Trade Mall space will be utilized for this new area in order to expand exhibit area, but there will be no impact on parking space, according to show management.
World Dairy Expo ranked No. 30 on the 2010 TSNN Top 250 Trade Show list, with 65,136 attendees and 773 exhibitors on a more than 500,000 net square foot showfloor.
The show also was honored at the 2011 TSNN Event Excellence Awards as one of the 20 fastest-growing shows by net square footage in the United States 2008-2010.
In 2011, the trade show set new participation levels with 810 exhibiting companies on-site displaying everything needed for dairy cattle management. First-time exhibiting companies numbered 130, and commercial exhibitors represented 28 countries last year.
Total attendance was 68,006 visitors, an increase of nearly 3,000 from the 2010 event, with 2,699 registered international guests from 90 countries.
Visitors from Canada, Mexico, Ireland, China and Germany were at the top of the list of international guests during the five-day event.
This year’s World Dairy Expo will run Oct. 2-6 and the theme for the show is “Market Fresh”.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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