ProFood Tech Show Set to Launch in 2017 at Chicago’s McCormick Place

September 14, 2015

Three different entities have teamed up to launch ProFood Tech, a new event that will focus on processing technologies serving the food and beverage industry.

ProFood Tech will make its debut April 4–6, 2017, at McCormick Place in Chicago.

The event will be jointly produced by PMMI, The Association for Packaging and Processing Technologies, Koelnmesse and the International Dairy Foods Association (IDFA).

PMMI is the owner and producer of the PACK EXPO portfolio of trade shows and represents North American manufacturers of equipment, components and materials for processing and packaging.

Koelnmesse organizes world leading trade shows for the food and beverage industries as well as for the food and beverage processing industries, such as Anuga and Anuga Food Tec in Cologne, Germany.

IDFA is North America’s largest dairy association, representing more than 85 percent of all North American manufacturing of dairy products.

“In assessing the current trade show landscape, we saw there was a need for a dedicated event that brings buyers together with leading world-wide manufacturers in the food and beverage industry,” says Charles D. Yuska, president and CEO, PMMI.

He added, “ProFood Tech provides a venue to share the latest innovations and crossover technologies from multiple vertical markets within the food and beverage industry and will be that one-stop-shop featuring exhibits from both large companies that serve several customer segments and smaller niche companies with focus on more specific needs.”

Exponential changes in technology are making it hard for food and beverage companies to keep up. ProFood Tech will provide a wide perspective on the food and beverage processing industry as a whole and feature cutting edge solutions to the challenges the industry is facing every day on the plant floor, according to show management.

 “In a close dialogue with leading technology suppliers from around the globe, we aim to create a market platform in the United States that is tailored to the requirements of domestic and foreign exhibitors and visitors,” said Gerald Böse, president and CEO of Koelnmesse.

He added, “Over a period of decades, Koelnmesse has established an excellent reputation world-wide as a trade show organizer, especially in the field of food products and food technology. Examples include the leading international trade fair Anuga, the world’s biggest and most important trade show for the food industry, as well as related spin-offs around the world.”

“ProFood Tech,” Böse adds, “marks a further logical step in Koelnmesse’s strategy aimed at offering expert support to our customers in various target markets in our role as a global service provider.”

With an expansive showfloor and enhanced educational programming led by IDFA, ProFood Tech will attract high-level buyers from every food and beverage sector.

“The opportunities for new ideas and break-through solutions are amazing when executives from related businesses come together to discuss, review and experience the innovations, products and services available today,” said Connie Tipton, president and CEO of IDFA.

She added, “IDFA is proud to partner with these trade show leaders and to continue our tradition of bringing industry suppliers, processors and manufacturers together so they can find profitable business solutions, discover new technologies and see the innovations that are abundant in our industry.”

Add new comment

Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.