INXPO Launches Video Series on Successful Webcasting Techniques
November 29, 2012
Everywhere you turn in the events industry someone is talking about webcasting, hybrid events and virtual events.
It’s a hot topic, but it’s still relatively new to many trade shows. Show organizers are struggling to understand how to incorporate this new technology into their events successfully.
Organizations recognize the fact they have a potential audience who cannot attend their event in person.
According to results of the study entitled “Measuring and Maximizing the Impact of a Hybrid Event”, half of all respondents say they record their conference content for on-demand access.
Webcasting also is being looked at by many organizations as a way to keep interest alive throughout the year. Not just being used in conjunction with an in-person event.
One company putting forth the effort to bring event managers up to speed on webcasting is INXPO.
Starting Nov. 29, the company launched a four-part instructional video series on INXPO TV.
This video series will explore webcasting best practices and tips and tricks taught by some of the industry’s webcasting experts.
“The Webcasting for Managers series will provide a go-to source for tips, tricks and best practices to further leverage XPOCAST for industry leading webcasting experiences,” said Scott Kellner, CMO of INXPO.
Is education like this needed in our industry? “Yes, it’s very helpful,” said Catherine Mills, director of council on ADA Sessions for the American Dental Association.
Mills added that many organizations want to start small and don’t have huge budgets to bring in a consultant. They need help and education like this is very appealing.
Michele McPhail, vice president of product development at UBM Studios, said the series is definitely appealing. She also recommends Virtual Edge Institute as a reliable resource for show organizers.
But for UBM, she’d like to see something that goes beyond the basics. “There’s a need for advanced learning, something that goes deeper,” McPhail said.
What kind of deeper information is McPhail looking for? She’d like to see more information around what other events are doing with sponsorship, benchmarks, case studies and statistics on revenue.
She admitted that information is hard to get in such a competitive market. “It would be nice to have standardization of how you measure success,” McPhail said.
With so many show organizers taking the plunge and incorporating webcasts into their show and year-round education, maybe the industry will start to see more of those statistics being shared? As for UBM, McPhail said they want to share more moving forward.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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