INXPO Launches Video Series on Successful Webcasting Techniques
November 29, 2012
Everywhere you turn in the events industry someone is talking about webcasting, hybrid events and virtual events.
It’s a hot topic, but it’s still relatively new to many trade shows. Show organizers are struggling to understand how to incorporate this new technology into their events successfully.
Organizations recognize the fact they have a potential audience who cannot attend their event in person.
According to results of the study entitled “Measuring and Maximizing the Impact of a Hybrid Event”, half of all respondents say they record their conference content for on-demand access.
Webcasting also is being looked at by many organizations as a way to keep interest alive throughout the year. Not just being used in conjunction with an in-person event.
One company putting forth the effort to bring event managers up to speed on webcasting is INXPO.
Starting Nov. 29, the company launched a four-part instructional video series on INXPO TV.
This video series will explore webcasting best practices and tips and tricks taught by some of the industry’s webcasting experts.
“The Webcasting for Managers series will provide a go-to source for tips, tricks and best practices to further leverage XPOCAST for industry leading webcasting experiences,” said Scott Kellner, CMO of INXPO.
Is education like this needed in our industry? “Yes, it’s very helpful,” said Catherine Mills, director of council on ADA Sessions for the American Dental Association.
Mills added that many organizations want to start small and don’t have huge budgets to bring in a consultant. They need help and education like this is very appealing.
Michele McPhail, vice president of product development at UBM Studios, said the series is definitely appealing. She also recommends Virtual Edge Institute as a reliable resource for show organizers.
But for UBM, she’d like to see something that goes beyond the basics. “There’s a need for advanced learning, something that goes deeper,” McPhail said.
What kind of deeper information is McPhail looking for? She’d like to see more information around what other events are doing with sponsorship, benchmarks, case studies and statistics on revenue.
She admitted that information is hard to get in such a competitive market. “It would be nice to have standardization of how you measure success,” McPhail said.
With so many show organizers taking the plunge and incorporating webcasts into their show and year-round education, maybe the industry will start to see more of those statistics being shared? As for UBM, McPhail said they want to share more moving forward.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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