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Jul 16, 2021
Event sponsorships are a popular marketing channel for most large organizations. 85% of marketers say their companies prioritize sponsoring events. For event organizers, understanding what ROI sponsors look for is of utmost importance to build trust and have sponsors return for future events. Most companies sponsor events: To build brand awareness among the target audience. To introduce their brand and business to new customers. To increase sales of their product or service. As an event organizer, you want to ensure your event delivers the ROI sponsors expect. So if you want to wow them… more
Jul 06, 2021
Executing an event perfectly every single time doesn’t happen by accident. It happens by design. A design that is supported by a rock-solid strategy and technology to activate this strategy. Customer support that comes with your event platform is crucial for success. Here are four reasons to invest in a hybrid event platform that provides dedicated customer support. 1. Simplifies Platform Adoption A dedicated customer support team will define how your most recent purchase will be adopted and implemented within the organization. 21.1% of tech professionals attributed the lack of tech… more
Jun 27, 2021
There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event: Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling… more
Jun 15, 2021
Ask event teams about their high-priority KPIs and good audience engagement is sure to feature in the list. But keeping the audiences engaged in a virtual setup can be hard. Great event teams do a few common things to up their audience engagement game. Here are five of those tips for your next virtual event. Create an engagement-first agenda: You get the audience engagement you plan for. So, start with creating an agenda that is conducive to driving audience participation. Plan for activities that need audiences to get involved during the event, and not just sit back and listen. Schedule… more
Jun 11, 2021
Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible.  The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.   Personalize your… more
Jun 10, 2021
Event professionals worldwide have been learning quickly and transforming in-person to virtual events, over the last year and the industry is evolving fast. One of the key challenges event professionals face now though is releasing profits from virtual events - overcoming the challenge requires a new playbook. A recent report by EventMB suggests that 40% of event professionals have not been able to generate a profit from virtual events. If you are among the 40% or if maximizing virtual event ROI has been a long-standing goal, here are 3 key pillars to take care of at your next event:   1.… more