The Art of Maximizing Results from Webinars in 2023

December 9, 2022

Webinars are a great way to host internal meetings, conduct team training and deliver unique brand experiences to existing and potential clients. While some brands use webinars as a part of demand gen strategy, others vouch for their effectiveness in lead generation. Studies suggest that the average webinar generates 500-1000 leads and has a 55% conversion rate. This looks great in numbers, but it takes a lot of effort to achieve these results in practicality.

Promotions

Emails, custom landing pages, social media promotions, and branded communities are some ways to promote your webinar. While your best approach will depend on your particular brand, our experts believe in a people-centric marketing approach.

As Gloria Zhu, Director (Demand Gen) at Hubilo, shared with us during In Any Event, brands must realize that their customers are, after all, people. Marketers must promote their events keeping in mind that they need to sell brand experience from a human perspective.

Follow-ups

Webinars are great for meeting new people, creating brand awareness, and building communities around your offerings. They help you garner actionable customer insights to schedule further touchpoints.

According to Morgan Chaney, a B2B marketing veteran, virtually connecting with your target audience via webinars is critical to building relationships in your industry. It helps you dig deeper into your audience's challenges and plan activities centered around solutions to their challenges at a deeper level. 

Incentives

Give your customers an undeniable reason to attend your webinar. People love everything that has the potential to bring value. This “value” may include substantial information, material gifts, and more. Understanding your target audience and knowing how they define “value” is essential.

Tech Integrations

Cutting-edge technology offers excellent support to host webinars. Tech integrations can also help your sales and demand generation team by getting vital customer data. Analytics and reporting get the pulse of your audience and enable you to create the right pitch. This gets your pipeline rolling and drives revenue.

Unlock The Secret Sauce to Successful Webinars

At least 57% of marketers host 50 or more webinars per year. In this scenario, standing out is challenging but not impossible. Years of experience, expertise, some fine-tuning, and, yes, a secret sauce make it easier. If you want to find out what’s this secret sauce, explore our exclusive webinar[1] [2]  for a power-packed discussion digging deep into the topic.

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.