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3 Reasons to Explore Asynchronous Events in 2022

February 18, 2022

Marc Benioff, CEO of Salesforce, grabbed everyone’s attention when he said he envisioned Dreamforce being an “always-on” type of event in the futuresimilar to a news channel like CNN. Asynchronous events "go live" at a specific date and time but offer a much longer event experience. Here are three benefits of delivering asynchronous event experiences:

  1. Deliver evergreen and continuously evolving content: Imagine a session going live in the U.S. in Eastern Time and then people from other geographies discussing the learning in their respective time zones!
    Event organizers will now have the opportunity to continually improve their content because with each broadcast, they can get feedback from the community. With asynchronous events, your content decisions are not irreversible anymore.
     
  2. Maximize the reach and impact: Imagine how asynchronous sales kick-offs can help if you empower a sales team spread around the world. They will be able to access the educational content in their own time as long as they finish by a set date.
    Tradeshow and conference attendees can also benefit from such a format. If you can offer different time slots to choose from, attendees are more likely to register. Pre-recorded content can also maximize the reach, as attendees can now watch sessions that were simulcast.
     
  3. Get more segmented analytics: If the content in your events is delivered asynchronously, you can gather data by region. You can also observe the engagement in a specific time zone, make any necessary changes and measure the impact in almost real-time in the next time zone.

Such insights enable you to deliver more optimized and personalized content and are almost impossible to gather in traditional post-mortems.


Our Africa Travel, a virtual global meeting platform connecting Africa, Indian Ocean Islands and the Middle East with the global travel trade, saw phenomenal success hosting asynchronous events with Hubilo. In 2021, they brought together 340 exhibitors and 1153 buyers, and enabled 200,000+ networking interactions. Want to host asynchronous events of your own? Talk to an expert from Hubilo today.

 

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HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.