3 Reasons to Explore Asynchronous Events in 2022

February 18, 2022

Marc Benioff, CEO of Salesforce, grabbed everyone’s attention when he said he envisioned Dreamforce being an “always-on” type of event in the futuresimilar to a news channel like CNN. Asynchronous events "go live" at a specific date and time but offer a much longer event experience. Here are three benefits of delivering asynchronous event experiences:

  1. Deliver evergreen and continuously evolving content: Imagine a session going live in the U.S. in Eastern Time and then people from other geographies discussing the learning in their respective time zones!
    Event organizers will now have the opportunity to continually improve their content because with each broadcast, they can get feedback from the community. With asynchronous events, your content decisions are not irreversible anymore.
     
  2. Maximize the reach and impact: Imagine how asynchronous sales kick-offs can help if you empower a sales team spread around the world. They will be able to access the educational content in their own time as long as they finish by a set date.
    Tradeshow and conference attendees can also benefit from such a format. If you can offer different time slots to choose from, attendees are more likely to register. Pre-recorded content can also maximize the reach, as attendees can now watch sessions that were simulcast.
     
  3. Get more segmented analytics: If the content in your events is delivered asynchronously, you can gather data by region. You can also observe the engagement in a specific time zone, make any necessary changes and measure the impact in almost real-time in the next time zone.

Such insights enable you to deliver more optimized and personalized content and are almost impossible to gather in traditional post-mortems.


Our Africa Travel, a virtual global meeting platform connecting Africa, Indian Ocean Islands and the Middle East with the global travel trade, saw phenomenal success hosting asynchronous events with Hubilo. In 2021, they brought together 340 exhibitors and 1153 buyers, and enabled 200,000+ networking interactions. Want to host asynchronous events of your own? Talk to an expert from Hubilo today.

 

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.