5 Ways a Client Experience Team Brings Your Hybrid + Virtual Event Closer to Success

June 22, 2022

An event is a culmination of months of meticulous planning. Everythingfrom laying out the plan to conducting dry runs to post-event marketingfalls in the event planner’s arsenal. The result? Stress, stress and more stress. 

But what if you had someone to share the stress (read load)? That would be much better, right? Well, that's where a designated client experience team comes into play. This team is available with you throughout the event providing real-time support and post-event reporting and analytics. Here are five reasons to have a client experience team in your green room.

#1 Aligning your event and company goals

Be it increasing your revenue, session engagement, post-event NPS score, sponsorships or brand awareness, a client experience team will be right there to help you build a strategy before you dive into the event. 

So if you’re hosting a virtual job fair, and your goal is to advertise different recruiters, a client experience manager (CXM) would recommend you include virtual booths to bring awareness to each company and its offerings.

#2 Executing onboarding and dry runs 

 A client experience team makes it easier to adopt new technology. They will walk you through the platform, share best practices and answer customer questions as much as needed. They'll provide video guides to help you get started at your own pace and they'll help you put together dry runs to reduce the chances of problems during the event. This is an opportunity for you to identify technical problem areas in advance and get them addressed long before the event. 

‍#3 Enabling third-party integrations 

Technology is a helpful tool for event organizers, but it can be overkill to adopt every single tool out there. Work with a client experience manager who has experience integrating technology, and find third-party applications that are a perfect fit for your needs. By doing this you will also save yourself from the hassle of integrating new technology because the CXM has it covered for you. 

#4 Troubleshooting and debugging 

It is Murphy’s world, and in his famous words - everything that can go wrong will go wrong. But when you’re an event organizer, you know that the show must go on. With a designated client experience team you’ll get real-time event support and they’ll troubleshoot any technical issues that occur as your event progresses. 

#5 Gathering and analyzing post-event data

You don’t want to finish your event wondering what worked and what didn’t. A client experience manager will help you put together the right data, measure your event's ROI, identify the engagement levels of your audience, speakers and sponsors and give suggestions for your future events.

You can also invite your designated CXM to your event debrief meetings to discuss your event’s performance and action items for future events. 

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.