5 Ways a Client Experience Team Brings Your Hybrid + Virtual Event Closer to Success

June 22, 2022

An event is a culmination of months of meticulous planning. Everythingfrom laying out the plan to conducting dry runs to post-event marketingfalls in the event planner’s arsenal. The result? Stress, stress and more stress. 

But what if you had someone to share the stress (read load)? That would be much better, right? Well, that's where a designated client experience team comes into play. This team is available with you throughout the event providing real-time support and post-event reporting and analytics. Here are five reasons to have a client experience team in your green room.

#1 Aligning your event and company goals

Be it increasing your revenue, session engagement, post-event NPS score, sponsorships or brand awareness, a client experience team will be right there to help you build a strategy before you dive into the event. 

So if you’re hosting a virtual job fair, and your goal is to advertise different recruiters, a client experience manager (CXM) would recommend you include virtual booths to bring awareness to each company and its offerings.

#2 Executing onboarding and dry runs 

 A client experience team makes it easier to adopt new technology. They will walk you through the platform, share best practices and answer customer questions as much as needed. They'll provide video guides to help you get started at your own pace and they'll help you put together dry runs to reduce the chances of problems during the event. This is an opportunity for you to identify technical problem areas in advance and get them addressed long before the event. 

‍#3 Enabling third-party integrations 

Technology is a helpful tool for event organizers, but it can be overkill to adopt every single tool out there. Work with a client experience manager who has experience integrating technology, and find third-party applications that are a perfect fit for your needs. By doing this you will also save yourself from the hassle of integrating new technology because the CXM has it covered for you. 

#4 Troubleshooting and debugging 

It is Murphy’s world, and in his famous words - everything that can go wrong will go wrong. But when you’re an event organizer, you know that the show must go on. With a designated client experience team you’ll get real-time event support and they’ll troubleshoot any technical issues that occur as your event progresses. 

#5 Gathering and analyzing post-event data

You don’t want to finish your event wondering what worked and what didn’t. A client experience manager will help you put together the right data, measure your event's ROI, identify the engagement levels of your audience, speakers and sponsors and give suggestions for your future events.

You can also invite your designated CXM to your event debrief meetings to discuss your event’s performance and action items for future events. 

‍Want us to aid you with our white-glove support for your events? Request a demo to learn more

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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.